Recent Issues in Marketing Research

Elementary basics of independent scientific work

Quick Info: Bachelor ׀ Seminar, group meetings ׀ English ׀ Every semester ׀ ECTS 6

General Information

Course typeSeminar, group meetings
Hours per week4
RotationEvery term
Credits6 ECTS in business administration specialization (Mandatory seminar, PO 2015) as per LSF-Moduls
ApplicationCentrally organized
Number of participants20 at most
GradingSeminar paper and presentation
Registration examinationParticipation at Kickoff meeting - Please observe ISC specifications
CreditabilityAccording to examination regulations for a bachelor thesis at Munich School of Management
Time / RoomRefer to LSF
ParticipationMandatory at all meeting sessions
Course languageEnglish
ContactBenjamin Maas

Course description and structure

Course content

This seminar introduces students to current marketing topics and sharpens their evaluation skills as well as the skills needed to conduct research projects. Students not only conduct their research project in teams, but also document their results and present their findings.

Course structure

The seminar begins with a mandatory kick-off session in which we announce the organizational details (e.g., division of groups, topics, and supervisors) and introduce students to the principles of scientific work and writing. Students work in groups of two and meet regularly with their supervisors during the semester.

The seminar consists of two parts. In the first part, all students have to write a seminar paper with a maximum length of 22,200 characters (including spaces, without table of contents, bibliography and appendices), i.e. each team has to hand in a seminar paper with a maximum length of 44,400 characters. Please observe the Guidelines for scientific writing (PDF, 405 KB).This part of the seminar has a duration of nine weeks.

In the second part of the seminar, students have to prepare a detailed presentation of their research results. All students must give a 15-minute presentation (i.e. teams of two students = 30 minutes), followed by a question and answer session in the mandatory colloquium session.

Dates and deadlines

Internal Kick-off-sessionWednesday, April 17, 2024, 09:00 - 11:00 a.m. (s.t.), Room 329, Ludwigstr. 28/RG, III
Intro LitRevWednesday, April 17, 2024, 01:30 - 03:30 p.m. (s.t.), Room 329, Ludwigstr. 28/RG, III
Submission seminar paperThursday, June 27, 2024, 03:00 p.m. via e-mail to your respective supervisor
Submission presentation slidesMonday, July 8, 2024, 03:00 p.m. via e-mail to Benjamin Maas
Final colloquium 1/2Tuesday, July 9, 2024, 09:00 - 11:30 a.m. (s.t.), Room 329, Ludwigstr. 28/RG, III
Final colloquium 2/2Tuesday, July 9, 2024, 03:00 - 06:30 p.m. (s.t.), Room 329, Ludwigstr. 28/RG, III

Information about the following semester


Kick-off: October 16, 2024, 09:00 am (s.t.) - 11:00 am

Introduction to Systematic Literature Reviews: October 16, 2024, 01:30 pm (s.t.) - 03:30 pm

Deadline Seminar paper: December 5, 2024, 03:00 pm via e-mail to supervisor

Deadline Presentation documents: January 13, 2025, 03:00 pm via e-mail to Benjamin Maas

Seminar Presentations: January 14, 2025, 01:00 pm (s.t.) - 06:00 pm and January 15, 2025, 01:00 pm (s.t.) - 05:00 pm

Contact:Benjamin Maas

LSF: Recent Issues in Marketing