Project Course Marketing

Tackling real business challenges for practice partners

Quick Info: Master ׀ Project ׀ English ׀ Summer term ׀ ECTS 12

General Information

Target groupMaster students (M.Sc.)
Course typeProject
Hours per week4
GradingPresentation and seminar paper. Please note the relevant guidelines (PDF, 405 KB) for your seminar paper and presentation.
Credits12 ECTS
PrerequisitesThe application process is centrally organized.
Number of participantsLimited to 15
Course languageGenerally English
Time / RoomDetails below this tabel
ContactSusanne Adler

Course overview

As part of the project course, you will work in teams in close cooperation with popular companies on specific business challenges. For one semester, you will step into the role of a business consultant and tackle projects that companies face in today’s business environment.

The project course enables you to build upon theoretical knowledge and scientific methods you have acquired during your studies and apply them in practice. By doing so, you will get to know the daily routine of project work and get in contact with company representatives.

In addition, you will learn how to present and defend your findings. The group work will be conducted in close cooperation with the practice partner, while the institute staff will supervise the groups.

Important dates and deadlines

  • Kickoff session: April 16, 2024, 3 p.m. (s.t.), BMW Welt
  • Examination registration via LSF: tba
  • Submission of seminar paper: July 10, 2024, 11:59 p.m. via e-mail
  • Submission of presentation document(s): July 16, 2024, 11:59 p.m. via e-mail
  • Presentation session: July 17, 2024, 1.30 p.m. (s.t.) to 6 p.m., Ludwigstr. 28RG, Room 329