Project Course Marketing
Tackling real business challenges for practice partners
Quick Info: Master ׀ Project ׀ English ׀ Winter term ׀ ECTS 12
General Information
| Target group | Master students (M.Sc.) |
|---|---|
| Course type | Project |
| Rotation | Winter term |
| Hours per week | 4 |
| Grading | Presentation (15 minutes per person), seminar paper (22,000 characters, incl. spaces, per person). Please note the relevant guidelines (PDF, 405 KB) for your seminar paper and presentation. |
| Credits | 12 ECTS |
| Prerequisites | The application process is centrally organized. |
| Number of participants | Limited to 12 |
| Course language | Generally English |
| Time / Room | Refer to LSF |
| Contact | Tobias Regensburger |
Course overview
As part of the project course, you will work in teams in close cooperation with popular companies on specific business challenges. For one semester, you will step into the role of a business consultant and tackle projects that companies face in today’s business environment.
The project course enables you to build upon theoretical knowledge and scientific methods you have acquired during your studies and apply them in practice. By doing so, you will get to know the daily routine of project work and get in contact with company representatives.
In addition, you will learn how to present and defend your findings. The group work will be conducted in close cooperation with the practice partner, while the institute staff will supervise the groups.
Important dates and deadlines
- Kickoff session: October 17, 2023, 03:00 - 05:00 p.m. (s.t.)
- Examination registration via LSF: November 11 until December 16, 2023
- Submission of seminar paper: January 23, 2024, 09:00 a.m. via e-mail to Tobias Regensburger
- Submission of presentation document(s): January 30, 2024, 09:00 a.m. via e-mail to Tobias Regensburger
- Presentation session: January 31. 2024, 09:00 a.m. until noon (s.t.)