Project Course Marketing

Tackling real business challenges for practice partners

Quick Info: Master ׀ Project ׀ English ׀ Summer term ׀ ECTS 12

General Information

Target groupMaster students (M.Sc.)
Course typeProject
Rotation---
Hours per week4
GradingPresentation. Please note the relevant guidelines (PDF, 919 KB) for your presentation.
Credits12 ECTS
PrerequisitesThe application process is centrally organized.
Number of participantsLimited to 15
Course languageGenerally English
Time / RoomDetails below this table
ContactLea Rau

Course overview

As part of the project course, you will work in teams in close cooperation with popular companies on specific business challenges. For one semester, you will step into the role of a business consultant and tackle projects that companies face in today’s business environment.

The project course enables you to build upon theoretical knowledge and scientific methods you have acquired during your studies and apply them in practice. By doing so, you will get to know the daily routine of project work and get in contact with company representatives.

In addition, you will learn how to present and defend your findings. The group work will be conducted in close cooperation with the practice partner, while the institute staff will supervise the groups.

Important dates and deadlines

  • Kickoff session: Wednesday, October 15, 2025 03:00 - 06:00 p.m. (s. t.), Raum 329, Ludwigstr. 28 RG
  • Examination registration via LSF: tbd
  • Submission of presentation document(s): tbd via e-mail to Lea Rau
  • Presentation session: Monday, January 26, 2026, 08:00 a.m. - 01:00 p.m. (s.t.), Ludwigstr. 28 RB, Room 329