Project Course Marketing
Tackling real business challenges for practice partners
Quick Info: Master ׀ Project ׀ English ׀ Summer term ׀ ECTS 12
General Information
| Target group | Master students (M.Sc.) |
|---|---|
| Course type | Project |
| Rotation | --- |
| Hours per week | 4 |
| Grading | Presentation. Please note the relevant guidelines (PDF, 919 KB) for your presentation. |
| Credits | 12 ECTS |
| Prerequisites | The application process is centrally organized. |
| Number of participants | Limited to 15 |
| Course language | Generally English |
| Time / Room | Details below this table |
| Contact | Susanne Adler |
Course overview
As part of the project course, you will work in teams in close cooperation with popular companies on specific business challenges. For one semester, you will step into the role of a business consultant and tackle projects that companies face in today’s business environment.
The project course enables you to build upon theoretical knowledge and scientific methods you have acquired during your studies and apply them in practice. By doing so, you will get to know the daily routine of project work and get in contact with company representatives.
In addition, you will learn how to present and defend your findings. The group work will be conducted in close cooperation with the practice partner, while the institute staff will supervise the groups.
Important dates and deadlines
- Kickoff session: Tuesday, April 29, 2025 04:00 - 06:00 p.m. (s. t.), BMW Welt (more information will be provided via e-mail)
- Examination registration via LSF: June 02 - June 27, 2025
- Submission of presentation document(s): July 13, 2025, 11:59 p.m. via e-mail
- Presentation session: Monday, July 14, 2025, 02:00 - 07:00 p.m. (s.t.), Ludwigstr. 28 RB, Room 329