Methods in Management

Principles, methods, and tools of empirical analysis in business administration

Quick Info: Master ׀ Lecture, tutorial ׀ English ׀ Winter term ׀ ECTS 6

Important! Exam Inspection “Methods in Management” Summer Term 2023

The exam inspection will take place on Thursday, October 19, 2023, from 08:00 am to 09:00 am in room 329 in Ludwigstr. 28, rear building. Registration is required!

If you would like to view your exam, please register using this form by Thursday, October 05, 11:59 pm at the latest. You will receive an answer via e-mail with a specific time slot for your inspection.

Please note that registrations received after this point of time cannot be considered anymore. There will be no alternative date and no inspection outside your specific time slot.

Please consider the following additional information:

  • Access without registration by the specified deadline is not possible.
  • Please bring your student ID card with you.
  • If you are unable to come to the appointment yourself, you may send a representative with written authorization. The representative must be able to identify him-/herself with an ID.

General Information

Target groupMaster students (M.Sc.)
Course typeLecture, tutorial (in cooperation with Prof. Dr. Schwaiger and Prof. Dr. Elsas)
RotationWinter term
Hours per week2 (lecture), 2 (tutorial)
GradingWritten exam (120 minutes) (Retake exam will be given in the following summer semester)
Credits6 ECTS in P1 (Fundamentals in Management) - PSTO 2018
Course languageEnglish
Time/RoomRefer to LSF for lecture and tutorial
ContactFor organizational questions, please contact Benjamin Maas For content issues, please contact tutors of the related topics.

Further course information


Please register for the Moodle course “Methods in Management WS 2023/24”. The access key for this Moodle course is available on LSF.
More detailed information will be available on LSF and Moodle.

Please register for one of the computer tutorial groups of Prof. Dr. Elsas’ part between October 17,2023 (08:00 p.m.) and October 24, 2023 (11:59 p.m.) via this link.

Course Overview

This module deals with the principles, methods, and tools of empirical analysis in business administration. It provides an overview of the key concepts of empirical methods in management research, and introduces selected approaches in greater detail, drawing on real-world examples.
Students will learn to identify suitable approaches to answer business-related questions, as well as to critically assess extant empirical analyses. Students will also learn the principles of various statistical methods. During the tutorials, students will apply these approaches and statistical methods to concrete tasks.

The Institute for Marketing will focus on conducting systematic literature reviews, on collecting primary data through surveys, and on discussing important choices in survey design. Particular focus will be put on the measurement of unobservable concepts (e.g., brand image, customer satisfaction, and service experience), which are of great concern in behavioral research. Students will also gain an overview of fundamental methods for validating and processing corresponding measures in empirical research. Furthermore, students will gain insights into company projects and the Institute’s recent research in the field.