Marketing Consulting
Processing of tangible entrepreneurial challenges based on individual case studies
Quick Info: Bachelor ׀ Seminar, advanced seminar ׀ German ׀ Winter term ׀ ECTS 6
Skip to content
Important!
This course is not available in the winter term 2024/2025
General information
| Target groupe | Bachelor students (B.Sc.) who have passed the written exam in the course "Corporate Management and Marketing" |
|---|---|
| Course type | Seminar, advanced seminar |
| Hours per week | 2 (seminar), 2 (advanced seminar) |
| Credits | 6 ECTS |
| Rotation | Winter term |
| Number of participants | The number of participants is limited to 30 at most. |
| Registration for course and examination | With your seminar registration you are also registered for the examination. |
| Participation | Mandatory for all meetings |
| Grading | Seminar paper (50 %) and presentation (50 %) |
| Time / Room | See LSF |
| Course language | German |
| Contact | Tobias Regensburger |
Course overview
Course Content
Marketing Consulting is an advanced seminar designed to bridge theoretical knowledge from the previous lecture, Unternehmensführung & Marketing, with practical, real-world application. This course offers students a unique opportunity to delve into the complexities and challenges of marketing in a dynamic business environment. Under the guidance of experienced experts in the field, students will engage in hands-on projects that simulate actual consulting scenarios, allowing them to apply and test their learned concepts in a controlled yet realistic setting.
Learning Objectives
- Understand and apply advanced marketing theories and strategies in real-world contexts.
- Develop critical thinking and problem-solving skills specific to marketing challenges.
- Gain insights into market research methodologies and their practical applications.
- Enhance communication and presentation skills through interactions and project presentation.
Course Structure
Throughout the semester, students will work in teams on a real consulting project. These projects will encompass market analysis, strategy development, and implementation plans. The seminar includes regular workshops and Q&As. The supervisor will provide continuous guidance, feedback, and support, helping students navigate through complex marketing problems and develop actionable solutions.
Assessment
Student performance will be evaluated based on a project report and final presentation.
Important dates and deadlines
- Registration not possible any more
- Kickoff meeting: tbd.
- Hand in Seminarpaper: tbd at Kick-off
- Submission of presentation slides: tbd at Kick-off
- Date of Presentation: tbd at Kick-off