Latest news and events

Latest news

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  10/04/2025 Calibration experiments: An alternative to multi-method approaches for measurement validation in consumer research

  A new article by Prof. Dr. Dr. h.c. Marko Sarstedt and two co-authors was published in the Journal of Business Research

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  20/03/2025 Does One Size Fit All?

  In a new article, Prof. Dr. Dr. h.c. Marko Sarstedt and his co-authors investigate the effect of extraversion on word-of-mouth in social media (eWOM)

• 
  04/03/2025 "Methods in Management"

  Exam Inspection “Methods in Management” Winter Termin 2024/2025

• News overview