ETD Master Thesis
Profile
- Start
- Any time
- Type
- empirical and theoretical master theses
- Length
- appr. 40-60 pages, depending on the empirical or theoretical nature of the thesis
- ECTS
- 20 ECTS
- Requirements
- Formal requirements can be downloaded here (PDF, 568 KB).
Description
We offer ETD-students the possibility to write their master thesis at our institute. You can either choose to write your thesis in cooperation with a company, you can contact the IMM for available topics or you can suggest us your own idea for a topic.
Cooperations with companies require a one-paged expose which shall be handed in per email to Niko Dellner. In addition, a mutual agreement will be signed by both the institute and the participating company.
For more information on the topics that the IMM offers for master theses, please contact us per email at dellner@lmu.de. In case you are interested in more than one research area, please indicate all of your areas of interest in your email.
Some exemplary topics/research areas can be found here:
- Communication Management
- Advertising Effectiveness
- Mass Media Effects
- Quantitative Methods
- Social Media
- Emergence of Corporate Reputation
- Fair Trade and E-Commerce
- (Big) Data & the Market
- Sports and Cultural Sponsoring
- Marketing in an Evolving Technological Environment