Fachspezifische Grundlagen: Innovation and Digital Business "New Products: From Ideas to Markets"

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LSF New Products: From Ideas to Markets

Summary

Course: Fachspezifische Grundlagen: Innovation and Digital Business "New Products: From Ideas to Markets"
Chair: Institute for Innovation Management (IIM)
Institute for Strategy, Technology, and Organization (ISTO)
Professorship for Innovation, Entrepreneurship & Sustainability (IES)
Lecturer: Frau Zhuoer Qiu (IIM)
Prof. Dr. Tobias Kretschmer (ISTO)
Prof. Dr. Ali Aslan Gümüsay (LMU IEC)
Assistant: Herr Yanchen Jin (IIM)
Hours per week: 6 hours (2 lecture and 4 tutorial)
Target Group: M.Sc. BWL
Examination: 150 min. written exam (1/3 IIM, 1/3 ISTO, 1/3 IEC)
Prerequisites: -
Course Material: Slides and mandatory readings online
Rotation: Every winter term
Language: English
ECTS: 9
Application / Participation
Course content: The course is designed to explore the intersection of innovation, technology, and business in the context of developing and launching new products or services in the digital age. It focuses on the lifecycle of transforming innovative ideas into successful market offerings, leveraging digital tools, strategies, and business models to achieve this goal. "
Course objective: The course is one of two options to satisfy the compulsory prerequisite for a specialization in Innovation & Digital Business. It provides foundations for students who wish to specialize in the topics addressed by the institutes organizing this introductory master-level course. Successful participation in this class contributes 9 ECTS toward the fulfillment of the requirements of the M.Sc. curriculum. The course also serves as an introductory course to the IMPRS-CI curriculum. Institutes organizing the course.
Exam on
Exam registration
Cancellation of registration
Re-take exam: 12. July 2024
08:30 am - 11:00 am
Geschwister-Scholl-Platz 1 (E) - Raum E210
Please note that you have to register for the exam via LSF to participate. Without timely registration, you cannot take part in the exam!
Re-take exam registration: 27.05.2024 - 05.07.2024
Cancellation of registration to re-take exam: You can deregister before 05.07.2024

Exam inspection "New Products: From Ideas to Markets" winter term 2023/24

Dear students,

the inspection session for the New Products exam of the winter semester 23/24 will take place on Wednesday 10.04.2024, 09:00-11:00 at the ISTO institute (Kaulbachstr. 45), room 202.

To pre-register for the inspection, enter your information and your time preference in this Google Form:

Only pre-registered students will be allowed to attend the inspection. Please do so before Sunday 07.04.2024 midnight.

Institutes organizing the course

We gratefully acknowledge the financial support for the case studies from LMU Management Alumni.
Part	Institute
I	Institute for Innovation Management (IIM) Prof. Dr. Jelena Spanjol
II	Institute for Strategy, Technology, and Organization (ISTO) Prof. Dr. Tobias Kretschmer / Prof. Jörg Claussen
III	Professorship for Innovation, Entrepreneurship & Sustainability (IES) Prof. Dr. Ali Aslan Gümüsay
	We gratefully acknowledge the financial support for the case studies from LMU Management Alumni.

Any questions?

For general questions regarding this course, please contact zhuoer.qiu@lmu.de
For specific questions regarding the course content, please contact the respective institute.

Please see LSF and Moodle for further information.