Fachspezifische Grundlagen: Marketing, Management, and Innovation: Foundations of Value Management
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- EN - Please note: This page has no German version because the course is only offered in English.
Quick Info: Master | Vorlesung | Übung | English | Winter Semester | 9 ECTS
Summary
- Course
- Fachspezifische Grundlagen: Marketing, Management, and Innovation: "Foundations of Value Management"
- Chair
- Institute for Innovation Management
- Lecturer
- Prof. Dr. Jelena Spanjol
- Assistant
- Dr. Zhuoer Qiu
- Target Group
- M.Sc. BWL
- Examination
- Written exam (120 minutes) (closed book)
- Prerequisites
- The course is designed as a basic course for master students.
- Course Material
- Course materials can be found on LSF and Moodle
- Rotation
- Every winter semester
- Language
- English
- Weekly hours
- 6 (2 Lecture & 4 Tutorial)
- ECTS
- 9
- Application / Participation
- No written application is required, but students have to register for the course in the first course week.
- Course content
- This course deals with current issues and developments in managing value in business. Offering four different perspectives on this topic, the course is held jointly by the Institute for Market-based Management (Prof. Schwaiger), the Institute for Marketing (Prof. Sarstedt), the Institute of Strategic Management (Prof. Tuschke), and the Institute for Innovation Management (Prof. Spanjol). The Institute for Innovation Management will discuss how value management decisions are enacted through innovation, exploring both value creation and value capture dynamics. The lectures and tutorials comprise exercises and a broad range of case studies.
- Course objective
- Students gain a broad understanding of how to effectively manage value within firms. They further understand how companies achieve competitive advantages with the help of the central value drivers and communication methods.
- Exam
- Date: 04.02.2025 (closed book)
Time: 16:30-18:30 pm (120 min)
Where: TBA - Exam registration
- 19.12.2024 - 21.01.2025
- Cancellation of registration
- Re-take Exam
- Date
Time
Where - Re-take Exam registration
- Cancellation of registration to the re-take exam
Institutes organizing the course
Any questions?
For general questions regarding this course, please contact zhuoer.qiu@lmu.de
For specific questions regarding the course content, please contact the respective institute.
Please see LSF and Moodle for further information.