Data-Based Decision-Making
The Masters program Management International Triple Degree (MBA, M.Sc.) at the LMU Munich School of Management
- DE - Bitte beachten: Es gibt keine deutsche Kursseite, da der Kurs nur in Englisch angeboten wird.
- EN - Please note: This page has no German version because the course is only offered in English.
Quick Info: ITD | Lecture | Tutorial | English | Summer and Fall Semester | 6 ECTS | 3 U.S.-Credits
Summary
- Course
- Data-Based Decision-Making
- Chair
- Institute for Innovation Management
- Lecturer
- Prof. Dr. Jelena Spanjol
- Assistant
- -
- Weekly hours
- Block format
- Target Group
- Master Management International Triple Degree (MBA, M.Sc.)
- Examination
- PharmaSim report (50% of the grade)
PharmaSim presentation (50% of the grade) - Prerequisites
- Please refer to the ITD requirements
- Dates / Place / Course Material
- Please see Moodle
- Rotation
- Fall semester September - October
- Language
- English
- ECTS
- 6
- U.S.-Credits
- 3
Course content- This course is designed to help you learn how to understand and make effective data-based management decisions on a day-to-day basis with an eye toward the long-term strategic goals of the company. We will focus on marketing and innovation decisions, linking strategy to organizational and operational systems and processes.
Main Content:
New Product Decisions.
Pricing Decisions.
Communications Decisions.
Lectures will combine discussion of key concepts, application via cases, and experiential learning through a simulation.
Course objective- Solidify and apply decision-making principles across innovation and marketing management.
Enable you to critical reading and understand academic articles, informing decision-making across innovation management situations.
How is the course conducted?
- You will do all of your work in English, and we will deliver all instruction in English
- We are following a block format for this course.
- Please note that attendance at all sessions (even on days when you are not scheduled to present) is mandatory
- Please contact spanjol@lmu.de with Cc to the IIM office iim@som.lmu.de for further information.