Creating Market Offerings

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LSF Creating Market Offerings

Summary

Course: Bachelor Modul: Marketing, Management, and Innovation: "Creating Market Offerings" (PStO 2024)
Bachelor Specialization Module: Technology & Innovation II "Creating Market Offerings" (former "Managing the Front End of Innovation") (PStO 2015)
Chair: Institute for Innovation Managment
Lecturer: Prof. Dr. Jelena Spanjol
Assistant: Herr Yanchen Jin
Target Group: B.Sc. BWL
Examination: TBA
Prerequisites: -
Course Material: Slides and mandatory readings online
Rotation: Every winter semester
Language: English
ECTS: 6
Application / Participation: No registration required for course participation
Course content: How did a firm decide to introduce a particular new product (good or service)? Out of all the possible new offerings, what guides management to pick one concept over another? How is the set of possible new offerings even populated? All these questions pertain to what is commonly known as the "front end of innovation" (FEI) – a complex process with many uncertainties to manage.
Course objective: You will learn about perspectives and techniques drawn from psychology, design, and engineering in the lectures and apply them through brief (mostly in-class) exercises during the tutorials. By the end of the course, you should be familiar with the management challenges the front end of innovation poses, and corresponding potential solutions.
Exam: Date: 12. 12.2024
Time 16:00-20:00 hrs
Where Geschwister-Scholl-Platz 1, Room B201
Exam registration
Cancellation of registration
Re-take Exam: Date
Time
Where
Re-take Exam registration
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What is this course about?

How did a firm decide to introduce a particular new product (good or service)? Out of all the possible new offerings, what guides management to pick one concept over another? How is the set of possible new offerings even populated? All these questions pertain to what is commonly known as the "front end of innovation" (FEI) – a complex process with many uncertainties to manage.

What will I gain from this course?

In this course, we will examine different approaches to and models of the front end of innovation. Our focus will be on techniques and tools for managing the complexities and uncertainties within that initial phase of innovation, examining in particular the research-ideation-prototyping sequence of activities. You will learn about perspectives and techniques drawn from psychology, design, and engineering in the lectures and apply them through brief (mostly in-class) exercises during the tutorials. By the end of the course, you should be familiar with the management challenges the front end of innovation poses, and corresponding potential solutions.

How is the course conducted?

You will do all of your work in English, and we will deliver all instruction in English.
We are following a block format for this course.
There are two tutorial groups which will deliver the same material – please pick one and attend that tutorial throughout the course. This is important, so we can most effectively conduct the tutorials and you can derive the benefit from the activities we have planned.
This course is part of the Bachelor Modul: Marketing, Management, and Innovation (PStO 2024) and the Technology & Innovation specialization sequence (Technology & Innovation II). (PStO2015).

Note: the schedule is subject to change; please check back often LSF.

Re-take Exam Inspection "Managing the Front End of Innovation" (FEI) Summer Term 2024

Dear students,

the results of the “Managing the Frond End of Innovation” retake exam SS24 can be found in LSF.

The inspection of the exam will take place on Thursday, August 22, 2024 at 16:30 in room R329 in Ludwigstraße 28, Rear Building.

Please note that the deadline for registering for the inspection is August 19, 12:00 noon (no exceptions will be made), by sending an email to yanchen.jin@lmu.de including the subject “FEI retake exam inspection: Student ID Number” (e.g., FEI retake exam inspection: 12345678”).

After reception of all registrations, you will receive a specific time slot for the exam inspection.

There will be no alternative date and no inspection outside your specific time slot (please also bring a photo ID). If you cannot attend the exam inspection by yourself, please send us the name of your delegate beforehand and make sure that he or she has a valid letter of authorization (Vollmacht).