Publikationen

2024

• De la Cruz Jara, M. F., Spanjol, J., & Doppstadt, T. (2024). Strategic social value orientation and sustainability performance: A commensuration perspective. Organization Studies, online first.
• Xiao, Y., Gessl, A. S., Nakata, C., Spanjol, J., Crawford, S. Y., Sharp, L. K., & Cui, A. S. (2024). Improving anti-hypertensive medication taking: The direct and interacting effects of perceived adherence difficulty, adherence knowledge, and commitment to adherence. International Journal of Healthcare Management, 1–11. https://doi.org/10.1080/20479700.2024.2358636
• Bohlmann, J.D., Stanko, M.A. & Spanjol, J. (2024). Incumbent inertia, innovativeness, and performance (dis)advantages: A demand-side learning perspective. AMS Review. Online first

2023

• Spanjol J.; Rosa A.; Schirrmeister E.; Dahl P.; Domnik D.; Lindner M.; de la Cruz M.; Kuhlmann J.-F. (2023)
  The potential of futures literacy for impact-oriented business schools
  Published by: FUTURES https://doi.org/10.1016/j.futures.2022.103084
• Gessl, A.; Brodtka, N.; Zhao, J.; Gessl, N. (2023)
  Analyzing pharmacist representation in public-facing health media: Insights and implications
  Published by: Research in Social and Administrative Pharmacy https://doi.org/10.1016/j.sapharm.2023.12.007

2022

• Gessl, A.; Flörl, A.; Schulc, E. (2022)
  Demand for community-based Case Management in Austria - a qualitative analysis
  Published by: BMC Nursing https://doi.org/10.1186/s12912-021-00775-0

2021

• Nations Azzari, C.; Anderson, L.; Mende, M.; Go Jefferies, J.; Downey, H.; Ostrom, A.L.; Spanjol, J. (2021)
  Consumers on the Job: Contextualization Crafting in Expert Services
  Published by: Journal of Service Research https://doi.org/10.1177/10946705211012474
• Nakata, Ch.; Sharp, L.K.; Spanjol, J.; Cui, A.S.; Izberk-Bilgin, E.; Crawford, S.Y.; Xiao, Y. (2021)
  Narrative arcs and shaping influences in long-term medication adherence
  Published by: Social Science & Medicine https://doi.org/10.1016/j.socscimed.2021.114264
• Xiao, Y.; Spanjol, J. (2021)
  Yes, but not now! Why some users procrastinate in adopting digital product updates
  Published by: Journal of Business Research https://doi.org/10.1016/j.jbusres.2021.06.066

2020

• Wiesböck, F.; Hess, T.; Spanjol, J. (2020)
  The dual role of IT capabilities in the development of digital products and services
  Published by: Information and Management https://doi.org/10.1016/j.im.2020.103389

2018

• Nakata, C.; Izberk-Bilgin, E.; Sharp, L.; Spanjol, J.; Cui, A.S.; Crawford, S.Y.; Xiao, Y. (2018)
  Chronic illness medication compliance: a liminal and contextual consumer journey
  Published by: Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-018-0618-1
• Scheidler, S.; Edinger-Schons, L.M.; Spanjol, J.; Wieseke, J. (2018)
  Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms
  Published by: Journal of Business Ethics, https://doi.org/10.1007/s10551-018-3788-3
• Spanjol, J.; Xiao, Y.; Welzenbach, L. (2018)
  Successive Innovation in Digital and Physical Products: Literature Review, Conceptual Framework, and Future Research Directions”
  Published by: Rajan Varadarajan and Satish Jayachandran (eds.): Review of Marketing Research, vol. 15, Innovation and Strategy. Bingley, UK: Emerald Publishing Ltd., 31-62, https://doi.org/10.1108/S1548-643520180000015004
• Gallan, A.; McColl_Kennedy, J.R.; Barakshina, T.; Figueiredo, B.; Go Jefferies, J.; Gollnhofer, J.; Hibbert, S.; Luca, N.; Roy, S.; Spanjol, J.; Winklhofer, H. (2018)
  Transforming Community Well-Being Through Patients' Lived Experiences
  Published by: Journal of Business Research, https://doi.org/10.1016/j.jbusres.2018.12.029

2016

• Anderson, L.; Spanjol, J.; Jefferies Go, J.; Ostrom, A.; Baker, C.; Bone, S.A.; Downey, H.; Mende, M.; Rapp, J.M. (2016)
  Responsibility and Well-being: Resource Integration under Responsibilization in Expert Services
  Published by: Journal of Public Policy & Marketing, 35 (2), 262-279, https://doi.org/10.1509/jppm.15.140

2015

• Spanjol, J.; Cui, A.; Nakata, Ch.; Sharp, L.; Crawford, S.; Xiao, Y.; Watson-Manheim, M.B. (2015)
  Co-Production of Prolonged, Complex, and Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals
  Published by: Journal of Service Research, 18 (3), 284-302, Honorable Mention Award for best article in the special issue on Transformative Service Research (TSR), https://doi.org/10.1177/1094670515583824

2014

• Spanjol, J.; Tam, L.; Tam, V. (2014)
  Employer-Employee Congruence in Environmental Values: An Exploration of Effects on Job Satisfaction and Creativity
  Published by: Journal of Business Ethics, 130 (1), 117-130, https://doi.org/10.1007/s10551-014-2208-6
• Beuk, F.; Malter, A.J.; Spanjol, J.; Cocco, J. (2014)
  Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study
  Published by: Journal of Product Innovation Management, 31 (4), 647-663, Lead article in special issue on sales and innovation, https://doi.org/10.1111/jpim.12157

2013

• Griffin, A.; Josephson, B.W.; Lilien, G.; Wiersema, F.; Bayus, B.; Chandy, R.; Dahan, E.; Gaskin, S.; Kohli, A.; Miller, Ch.; Oliva, R.; Spanjol, J. (2013)
  Marketing’s Roles in Innovation in Business-to-Business Firms: Status, Issues and Research Agenda
  Published by: Marketing Letters, 24 (4), 323-337, Lead article in issue, https://doi.org/10.1007/s11002-013-9240-7
• Bohlmann, J.D.; Spanjol, J.; Qualls, W.; Rosa, J.A. (2013)
  The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study
  Published by: Journal of Product Innovation Management, 30 (2), 228-244, https://doi.org/10.1111/j.1540-5885.2012.00962.x

2012

• Spanjol, J.; Mühlmeier, S.; Tomczak, T. (2012)
  Strategic Orientation and Product Innovation: Exploring a Decompositional Approach
  Published by: Journal of Product Innovation Management, 29 (6), 967-985, https://doi.org/10.1111/j.1540-5885.2012.00975.x
• Tam, L.; Spanjol, J. (2012)
  When Impediments Make You Jump rather than Stumble: Regulatory Nonfit, Implementation Intentions, and Goal Attainmen
  Published by: Marketing Letters, 23 (1), 93-107, Equal contribution, https://doi.org/10.1007/s11002-011-9138-1

2011

• Spanjol, J.; Qualls, W.; Rosa, J.A. (2011)
  How Many and What Kind? The Role of Strategic Orientation in New Product Ideation
  Published by: Journal of Product Innovation Management, 28 (2), 236-250, https://doi.org/10.1111/j.1540-5885.2010.00794.x
• Spanjol, J.; Tam, L.; Qualls, W.; Bohlmann, J.D. (2011)
  New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions
  Published by: Journal of Product Innovation Management, 28 (5), 1-15, Lead article in special issue on decision-making, Best Paper Award, 2008 PDMA Research Forum, https://doi.org/10.1111/j.1540-5885.2011.00833.x

2010

• Spanjol, J.; Tam, L. (2010)
  To Change or Not to Change: How Regulatory Focus Affects Change in Dyadic Decision-Making
  Published by: Creativity and Innovation Management, 19 (4), 346-363, https://doi.org/10.1111/j.1467-8691.2010.00575.x
• Tam, L.; Bagozzi, R.P.; Spanjol, J. (2010)
  When planning is not enough: the self-regulatory effect of implementation intentions on changing snacking habits
  Published by: Health Psychology, 29 (3), 284-292, https://doi.org/10.1037/a0019071

2008

• Sorescu, A.; Spanjol, J. (2008)
  Innovation’s Effect on Firm Value and Risk: Insights from Consumer Packaged Goods
  Published by: Journal of Marketing, 72 (March), 114-132. - Featured in Marketing Thought Leaders Newsletter, American Marketing Association (AMA; June 2008), Marketing Management (May/June 2008), and Marketing News (2008, 42/4, p. 4), https://doi.org/10.1509/jmkg.72.2.114

2005

• Rosa, J.A.; Spanjol, J. (2005)
  Micro-Level Product Market Dynamics: Shared Knowledge and its Relationship to Market Development
  Published by: Journal of the Academy of Marketing Science, 33 (2), 197-216. - Equal contribution, https://doi.org/10.1177/0092070304269839

1999

• Rosa, J.A.; Porac, J.F.; Spanjol, J.; Saxon, M. (1999)
  Socio-Cognitive Dynamics in a Product Market
  Published by: Journal of Marketing, 63 (Special Issue), 64-77, https://doi.org/10.2307/1252102

2022

• de la Cruz, M., Spanjol, J. (2022). “For-Profit Firms' Contribution to Society: A Strategic Orientation Perspective.” In Sonia Taneja (Ed.), Proceedings of the Eighty-second Annual Meeting of the Academy of Management. Online ISSN: 2151-6561. Best Paper Proceedings.

2021

• de la Cruz, M.; Spanjol, J. (2021)
  Social Value in Business: An Interdisciplinary Integrative Review, Typology, and Research Agenda.
  Published by: Academy of Management (AoM); Best Paper Proceedings; Proceedings of the Eighty-first Annual Meeting of the Academy of Management. 2021

2017

• Hietschold, N.; Gurtner, S.; Spanjol, J. (2017)
  Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations
  Published by: Academy of Management (AoM); Best Paper Proceedings, Atlanta, GA, August 2017

2013

• Watson-Manheim, M.B.; Crawford, S.; Nakata, Ch.; Xiao, S.; Holly, E.; Spanjol, J.; Sharp, L.; Cui, A. (2013)
  Developing Targeted Text Messages for Enhancing Medication Adherence
  Published by: Proceedings of the 19th Americas Conference on Information Systems, Chicago, IL, August 2013

2008

• Spanjol, J.; Tam, L.; Qualls, W.; Bohlmann, J.D. (2008)
  Does this Fit or Match? Regulatory Focus Effects on New Product Team Decision-Making
  Published by: 2008 PDMA Research Conference, Orlando FL, September 2008. Best Paper Award

2007

• Spanjol, J.; Beuk, F. (2007)
  The Early Bird Gets the Worm: Assessing Performance in the Front End of Innovation (FEI)
  Published by: 2007 PDMA Research Conference, Orlando FL, September 2007

2001

• Spanjol, J. (2001)
  Reconceptualizing Organizational Resources and their Role in Innovation
  Published by: AMA 2001 Winter Educators’ Conference Proceedings, (eds. Ram Krishnan and Madhu Viswanathan), 12, 120-127

2023

• Spanjol, J.; Welzenbach, L. (2023)
  Managing the Front End of Innovation (FEI): Going Beyond Process
  Published by: Ludwig Bstieler (Editor), Charles H. Noble (Editor): The PDMA Handbook of Innovation and New Product Development, 4th Edition, Hoboken, NJ: John Wiley & Sons Inc.; 203-226

2019

• Spanjol, J., & de la Cruz, M. (2019). Innovating for Good—Wie Unternehmen ihren sozialen Mehrwert realisieren können. OrganisationsEntwicklung. Zeitschrift für Unternehmensentwicklung und Change Management, 2019(1), 24-31.

2014

• Spanjol, J.; Scott, M.J.; Melamed, S.; Page, A.L.; Bergh, D.; Pfanner, P. (2014)
  Collaborative Innovation Across Industry-Academy and Functional Boundaries: How Companies Innovate with Interdisciplinary Faculty and Student Teams
  Published by: Abbie Griffin, Serdar Durmusoglu, and Charles Noble (eds.): Open Innovation: New Product Development Essentials from the PDMA, Hoboken, NJ: John Wiley & Sons Inc., 175-222.
• Tam, L.; Spanjol, J.; Rosa, J.A. (2014)
  Unintended Effects of Planning in Goal Striving: Substitution and Amplification
  Published by: Bernd Schmitt and Leonard Lee (eds.): The Psychology of the Asian Consumer. Society for Consumer Psychology. New York, NY: Routledge, 33-39

2005

• Venkatesh, S.; Spanjol, J. (2005)
  Adaptive Innovation Management
  Published by: Nirmal Pal and Dan Pantaleo (eds.): The Agile Enterprise: Reinventing your organization for success in an On-Demand world! New York, NY: Springer Science+Business Media, Inc., 151-166

2004

• Rosa, J.A.; Spanjol, J.; Porac, J.F. (2004)
  Text Analysis as a Tool for Assessing Marketing Strategy Performance
  Published by: Christine Moorman and Donald R. Lehmann (eds.): Assessing Marketing Strategy Performance, Cambridge, MA: Marketing Science Institute (MSI), 185-211

2001

• Porac, J.F.; Rosa, J.A.; Spanjol, J.; Saxon, M. (2001)
  America's Family Vehicle: Path Creation in the Minivan Market
  Published by: Raghu Garud and Peter Karnoe (eds.): Path Dependency and Creation, Mahwah, NJ: Lawrence Erlbaum, 213-242

2018

• Gurtner, S.; Spanjol, J.; Griffin, A. (2018)
  PDMA Essentials 3: Leveraging Constraints for Innovation

2021

• Lindner, M. (2021)
  Sustainable Food Consumption of German Millennials: Exploring the "Attitude Behavior Gap"
  Published by: Junior Management Science, 6(3), 424–467, https://doi.org/10.5282/jums/v6i3pp424-467

2014

• Tabatabai S.; Marcelo de la Cruz; Vu M. (2014)
  Produkte systematisch entwickeln.
  Published by: Controlling and Management Review, 58(4), 24-31, https://doi.org/10.1365/s12176-014-0975-7

2006

• Sorescu, A.; Spanjol, J. (2006)
  Building Long-Term Firm Value Through Innovation
  Published by: Marketing Science Institute, Working Paper Series, No. 06-122, Cambridge, MA