IIM Presence at the Marketing Impulse 2023


Ms. Zhuoer Qiu presented one of her research projects, titled "The Value of Marketing Competence to Startup Ventures".

© LMU_Zhuoer Qiu

Her work demonstrates that prioritizing marketing competence investments leads to higher innovation outcomes, which ultimately helps startups secure funding and increases their chances of survival.

Marketing Impulse is an annual event organized by the Marketing Club München, where marketing academics share their latest research findings with practitioners. This year’s event recap.