29 Jul 2024
Should entrepreneurial success be measured by profit alone? No, says Ali Gümüşay: A company can do both – make money and make the world a bit better. From the research magazine EINSICHTEN
Prof. Dr. Ali Aslan Gümüsay gave an interview on impact entrepreneurship in the research magazine EINSICHTEN.
A legendary creature looms large in the start-up world. In this milieu, the status of unicorn – young, successful, and worth over a billion US dollars – is viewed as the ne plus ultra. But another creature is currently shaking up the scene: the zebra. This is the name for companies that do not only pursue profits, but also want to have a positive impact on society. At LMU’s Innovation & Entrepreneurship Center (IEC), management and organizational scientist Ali Aslan Gümüşay studies what zebras need to be successful – and how success should be defined in the first place when companies are pursuing more than money. The complete interview can be found here.