Collaboration with the Institute of Electronic Commerce and Digital Markets

The focus of our research and teaching is on the marketing of products and services in digital markets and the measurement of consumer behavior in all areas of online commerce. Our goal is to identify and quantitatively analyze the behavioral drivers of consumer decisions.A detailed overview of our research interests can be found here. (link)Our methodological expertise lies in the area of quantitative empirical research, meaning that we work with large datasets (customer data, transaction data, click streams,...) and rigorous econometric methods to model and predict consumer behavior. In the context of a collaboration, especially field experiments (A/B testing) offer an exciting methodological approach to break down consumer behavior.
Our cooperation partners come from a variety of different industries, including, services, transportation, retail, media, industry and telecommunications.