Collaboration with the Institute of Electronic Commerce and Digital Markets

The focus of our research and teaching is on the marketing of products and services in digital markets and the measurement of consumer behavior in all areas of online commerce. Our goal is to identify and quantitatively analyze the behavioral drivers of consumer decisions.A detailed overview of our research interests can be found here. (link)Our methodological expertise lies in the area of quantitative empirical research, meaning that we work with large datasets (customer data, transaction data, click streams,...) and rigorous econometric methods to model and predict consumer behavior. In the context of a collaboration, especially field experiments (A/B testing) offer an exciting methodological approach to break down consumer behavior.

  • We have many years of expertise in conducting empirical research studies as well as in quantitative data analysis
  • We deliver scientifically validated findings on the behavior of your customers as well as actionable recommendations based on them
  • You get the opportunity to network with scientists and practice partners on current topics
  • We are available to present the results of the joint research project at internal and external events
  • You will cooperate with one of the leading European universities

Our cooperation partners come from a variety of different industries, including, services, transportation, retail, media, industry and telecommunications.


If you have a question you would like to answer in cooperation with the scientific community, or if you have questions about the cooperation process, please feel free to send us an e-mail or call us.

Prof. Dr. Martin Spann

Head of the Institute

Send an email

+49 89 2180-72051

+49 89 2180-72052