Topics for theses

Current calls for proposal by topic

General information

Please find here our current calls for applications for theses by topic, as well as the name of the respective supervisor.

Please apply exclusively via the contact form linked here.

Thesis applications - only here!

Digital transformation of companies

Beyond Digital Transformation: What comes next? Digital transformation is a special management approach. It requires extensive investment, a suitable structure and, not least, the attention of top management. Within the digital transformation, companies continuously deal with new digital technologies that represent important opportunities or critical threats and, in the process, develop a systematic use of these digital technologies. However, it will not work to put a company permanently in the "special state" of digital transformation. What is required in this case is rather a "digitally defined organization" geared to constant challenges posed by digital technologies. What such a "digitally defined organization" looks like can only be roughly identified today. Companies at this stage of digital transformation need established strategic and operational mechanisms to continue to successfully drive and manage digital innovations (digital product and service innovations, digital process innovations and digital business model innovations). To investigate these mechanisms and their approaches, this future-oriented research field offers great potentials. Theses in this research field therefore offer diverse opportunities. One research focus in this research field is, for example, the investigation of digital capabilities and competencies on company and individual level. What (new) digital capabilities and competencies are needed for the digital transformation and beyond? How are these built up? Where are the capabilities and competencies located in a company? And how are capabilities, competencies, knowledge and skills connected? Literature reviews as well as empirical research methods are suitable for dealing with the topic, cooperations with companies are possible.
If you are interested in this topic, please contact Mathias Bohrer via the contact form (link at the top of this page). Work in English is preferred.

Digital transformation of Mittelstand firmsThe emergence of digital technologies changes customers’ expectations and organizations’ competitive landscape, which demands them to transform digitally. Among other things, this requires organizations to alter their value-creation processes, organizational structures, and culture. While research on the digital transformation of corporations is versatile, knowledge of Mittelstand firms’ digital transformation is scarce. Mittelstand firms, as the backbone of many economic areas, are currently facing challenges when managing digital transformation. Therefore, Mittelstand firms require new management approaches that consider their unique characteristics.Investigating the underlying mechanisms when managing Mittelstand firms’ digital transformation offers great potential for this research field. The focus of the study is on the management of digital transformation in Mittelstand firms. For this purpose, various topics of digital transformation management can be investigated, such as the change in value creation through digital innovation (e.g., business model innovation) or the necessary prerequisites (e.g., organizational structures) to enable these changes, up to frameworks for the management of digital transformation (e.g., a digital transformation strategy for Mittelstand firms).
If you are interested in this topic, please contact Linus Lischke via the contact form (link at the top of this page). Theses in English are preferred.

Participation in the digital transformation process: Citizen Development Digital transformation initiatives often face major obstacles or even fail. While digital technologies are an integral element of digital transformation, current research increasingly emphasizes the importance of the human element. User participation, participatory design, and end-user development have always been considered important in information systems research. Participation is expected to lead to greater employee engagement and improved acceptance of change. This is why companies are introducing Citizen Development, which enables non-IT employees to create business applications using low-code/no-code platforms.
It remains to be understood what role citizen development and low-code/no-code platforms play in the digital transformation process of companies. Possible starting points are: Where does participation take place as part of the digital transformation in the organization? How can participation take place in the digital innovation process? How can managers and employees be effectively involved? What role do digital tools play? Possible methods for dealing with this topic include literature reviews and empirical research methods (empirical studies are recommended) with a focus on citizen development and low-code/no-code platforms. Cooperations with companies are possible.
If you are interested in this topic, please contact Julia Kraus via the contact form (link at the top of this page). Theses in English are preferred.

Digital media companies

Application of Artificial Intelligence in the Media Industry The media industry is undergoing a profound transformation driven by the exponential increase in digital technologies and data. A new driver of this change is the application of (generative) artificial intelligence (AI). AI technologies, including machine learning and deep neural networks, offer new opportunities for the media industry, from personalized content to automated journalism and advanced user behavior analytics. While AI is important in many industries, the media industry offers a particularly rich and complex landscape for the research and application of AI due to its inherent creativity and consumer-facing nature. Consequently, there is an urgent need to analyze the diverse fields of application of AI in the media landscape in order to identify opportunities and challenges:

How is AI used in different contexts of media production, distribution and monetization?
What social impacts arise from the use of AI in the media, especially in relation to opinion formation and social discourse?
How does AI change the role and self-image of media professionals?
What new business models are emerging through the use of AI and how does this impact competition and gatekeeping in the media landscape?

The research field offers a wealth of opportunities for theses. These could include conceptual considerations on the role of AI in the media industry as well as empirical studies on current applications and their effects as well as literature reviews.

If you are interested in this topic, please contact Nina Zwingmann using the contact form (link at the top of this page).

Management of audiovisual AI-generated media content on digital platforms The current media landscape is undergoing an unprecedented transformation, driven by the exponential development of digital technologies and the enormous amount of data available. In this era of digital revolution, the application of (generative) AI takes center stage. AI technologies such as machine learning and deep neural networks have radically reshaped the media industry and offer possibilities that were unthinkable until recently. In this context, deepfakes - artificially generated audiovisual media content - are becoming increasingly important and present both challenges and opportunities. Audiovisual AI-generated media content (images, videos and audios) such as deepfakes, as synthetic media content, have the potential not only to shake our understanding of reality and authenticity, but also to influence the credibility of media organizations and the dissemination of information. They are therefore a reflection of our times and represent one of the most recent and important developments in media technology. As an integral part of digital misinformation and disinformation, deepfakes raise urgent questions and require in-depth analysis. In the wake of these developments, there is an acute need to research and understand the diverse aspects of deepfakes in the context of digital disinformation and misinformation and potential value creation opportunities. Accordingly, a thesis could examine various aspects of the topic:

Company perspective: Conduct an empirical case study to investigate how media companies (especially platforms such as Meta and Bytedance) deal with audiovisual AI-generated media content such as deepfakes in practice and develop strategies to overcome this challenge. For example, one approach would be to investigate how traditional media companies differ from digital platforms when dealing with audiovisual AI-generated media content (Master's thesis).
Generators: Examine the business motives behind the creation of audiovisual AI-generated media content (or in detail: deepfakes) and analyze different dimensions of these activities (Bachelor thesis)
Creation: Analyze the techniques and methods for the creation of audiovisual AI-generated media content, including its use. These can be considered both as a risk (e.g. disinformation) and as a value creation opportunity (e.g. for entertaining content) (Bachelor thesis).
Detection: Investigate the opportunities and challenges in detecting and combating audiovisual AI-generated media content such as deepfakes (Bachelor thesis).
Faked people: Analyze the impact of deepfakes on those who fall victim to fake content and examine potential business consequences (Bachelor thesis).

Potential questions:

How is audiovisual AI-generated media content such as deepfakes treated in different areas of content management of digital platforms (both value-diminishing and value-creating)? (comparison with traditional media companies where applicable)
What new business models are emerging through the use of audiovisual AI-generated media content such as deepfakes and how does this influence competition in the media landscape?
How is audiovisual AI-generated media content such as deepfakes already impacting the value creation of digital platforms? (Comparison with traditional media companies where applicable)
To what extent are audiovisual AI-generated media content such as deepfakes changing the role and self-image of media professionals?

If you are interested in this topic, please contact Joseph Nserat using the contact form (link at the top of this page).

Governance of digital Platforms (with a focus on the common-good) The digital transformation has fundamentally changed the media landscape. Digital platforms dominate access to information and news and are increasingly taking over the gatekeeper function of traditional media companies. Control and personalization mechanisms are shaping user behavior and users' autonomy over their information. This jeopardizes the democratic formation of opinion and promotes problematic phenomena such as filter bubbles, disinformation, and the marginalization of pluralistic perspectives. Against this backdrop, the governance of digital platforms is of central importance. Platform governance describes the regulation of relationships between platform companies, users, advertisers, governments, and other stakeholders. In particular, common-good-oriented approaches are required to focus on transparency, data protection, and the promotion of pluralistic publics. Possible thesis topics are:

Governance of Non-Profit Organizations in the Context of Media Companies (Bachelor’s Thesis): How is the governance of public broadcasters changing in the course of digital transformation, and what models can be developed to address the challenges of platformization?
Typology of Platform Objectives (Bachelor’s Thesis): What specific objectives do digital platforms pursue beyond maximizing user engagement, and how can these be classified?
Data Governance in the Context of Digital Platforms (Bachelor’s Thesis): What approaches and models of data governance are discussed in the literature concerning digital platforms, and how can they contribute to safeguarding privacy and promoting public-interest orientation?

If you are interested in this topic, please contact Eva Hoffmeister via the contact form (link at the top of this page). Theses written in English are preferred.

Topic 1 – Value Chains in the Digital News Sector

In traditional media industries such as film or music, value chains (cinema - video-on-demand - pay TV - free TV...) are well-documented. However, in the digital news sector, the value chain often remains unclear. News content passes through various stages - from creation to initial publication and further reuse in different formats and platforms. But how exactly does this chain function? Which actors are involved, and what economic mechanisms play a role?

Key Questions on the Value Chain:

How does the value chain of digital news unfold?
What economic mechanisms determine this process?
What challenges and opportunities arise for news providers due to the platformization of the media landscape?

Methodology: The study may be based on a systematic literature review and potentially supplemented by interviews with media industry experts.

Topic 2 – Content Aggregators like Google News: Who Pays Whom?

Content aggregators such as Google News or Flipboard play a central role in the digital media landscape. They collect and present news content from various providers without being primary content producers themselves. This raises the question of how the value chain in this sector is structured and who benefits economically at different stages.

Key Questions on Content Aggregators:

How do payment flows work between aggregators, news providers, and advertisers?
What regulatory challenges and possible solutions exist?

Methodology: The study may be conducted through a literature review, analyzing existing studies, and systematically examining market reports and case studies.

Topic 3 – Subscription or Advertising? Paywalls and Decision-Making in Content Access

Users often face a choice: Should they pay for access to a news article or accept advertising as a trade-off for free content? This bachelor’s thesis aims to explore this topic in depth.

Possible Approach:

Develop a thematic overview
Synthesize existing literature

For further inquiries about this topic, please get in touch with Pascal Altenkamp via the contact form (link at the top of this page). A bachelor’s thesis written in English is preferred.

Data-based business concepts

Digital services and data usage
Is personalized advertising an added value for the user? What happens to data about driving behavior (smart car) or health data (smart watches)?
Personal data about users is constantly being collected via smart speakers, streaming services, social media and many other services and products. In this context, the underlying technologies such as IoT or AI require unlimited access to data in order to function. At the same time, the provider benefits from the data through service innovations. In addition, some digital business models (including advertising-based ones) are no longer profitable without data or may no longer be free for the user. The provider is in a favorable position to own the collected user data (information potential) and to profit from it (value potential), which can lead to (data protection) concerns on the part of the user, and a tension arises between use and protection of the data.
Work in this research area offers diverse topics and issues: including the informational or value potential of data, the framing of the tension, the position/ scope of action of users and providers in data use, incentives for data protection, approaches to resolving the tension.
Literature reviews, as well as empirical research methods (qualitative and quantitative) are possible. If you are interested in this topic, please contact Ronja Schwinghammer via the contact form (link at the top of this page). Papers in English are preferred.

Governance in digital ecosystems
The increasing interconnectedness of devices, individuals, and organizations through digital technologies opens exciting new opportunities for collaborative value creation in digital ecosystems. Managing these ecosystems, particularly data ecosystems, poses significant challenges for companies, as effective collaboration and trust are essential. Unlike traditional companies, digital ecosystems often lack clear central leadership, necessitating innovative management practices.
Given the growing importance of digital ecosystems, numerous topics for theses are available. The focus lies on governance and management practices within these networks. Potential research questions include managing tensions among partners in decentralized ecosystems, analyzing the advantages and disadvantages of decentralized versus centralized management approaches, and exploring how trust can be established and maintained in sensitive data ecosystems. Additionally, research could examine how the structure of digital ecosystems impacts strategic decisions of participating companies.
If you are interested in this topic, please contact Pauline Liebert via the contact form (link at the top of this page). Submissions in English are preferred.

Business models in data-driven ecosystems
With the ongoing digital transformation, companies are increasingly interconnected within ecosystems where they collaborate to generate mutual value. Additionally, the rising datafication enables the realization of new data-driven business models. Data are increasingly regarded as a strategic resource, gaining significance for companies ("data are the new oil"). Harnessing data impacts value creation, value proposition, and value realization within ecosystems, thereby influencing the competitive advantage of companies.
In practice, decentralized ecosystems are emerging as alternatives to private platforms. While a focal company controls private digital platforms, decentralized ecosystems aim to ensure data sovereignty for participants, fostering a trustworthy collaboration. This new setting impacts the business models pursued by the ecosystem participants.
From that, questions arise such as: How can ecosystem participants co-create value through this decentralized infrastructure by leveraging data? What factors influence value creation in decentralized data ecosystems? How can value be fairly distributed within the ecosystem? Can decentralized ecosystems contribute to achieving societal goals, such as sustainability objectives? What data-driven products and services emerge in decentralized ecosystems?
If you are interested in this topic, please contact Jana Ammann via the contact form (link at the top of this page). Submissions in English are preferred.

AI at Work: Exploring the Factors Behind Employee Data Sharing
The digital transformation of workplaces and the ubiquitous presence of artificial intelligence (AI) is revolutionizing the way we work. In this era of data-driven decision-making and AI-enhanced processes, the sharing of information and data within organizations has become a critical component of success. However, this phenomenon raises a pivotal research question: What motivates employees to willingly share their data in digital workplaces dominated by AI?

The decision to share data in digital workplace environment is not a trivial one and is influenced by a complex interplay of various factors, including trust, privacy concerns, organizational culture, AI integration, and the perceived benefits and risks associated with data sharing. This thesis is motivated by the need to understand the intricacies of this behavior, which is central to the functioning of organizations in the digital age. By doing so, it aims to provide organizations and scholars with valuable insights into how they can harness the full potential of data in AI-driven workplaces while addressing the concerns and motivations of their workforce. In terms of methodology, you will uncover the determinants that drive or inhibit employees' data sharing behavior. Literature reviews and empirical research methods are suitable for dealing with the topic, cooperation with companies is possible.

If you are interested in this topic, please use the thesis supervision contact form (link at the top of this page) to get in touch with Dr. Mena Teebken.

Process and Algorithmic Management

Development and Use of Generative AI Applications in Organizations (Master Thesis)
The term generative AI refers to systems that continuously learn and adapt. In comparison to traditional software development and use, this implies that system outputs from generative AI, such as recommendations, can change from one day to another. How software developers and users deal with this is currently not well-understood. In this thesis, you will address this research gap and explore how organizations account for the generative nature of AI systems. If you are interested in this topic, please use the contact form (link on top of the page) to get in touch with Dr. Bastian Wurm.
Process Mining Failure (Master Thesis)
Process mining is receiving tremendous attention from academia and industry. The market for process mining software is expected to grow at about 30% per year for the next years and process mining vendors report record market capitalizations. While there are studies that examine the use of process mining in organizations and how organizations use process mining to create business value, there is a scarcity of research on factors that lead to the failure of process mining. In this thesis, you will explore why process mining initiatives fail. If you are interested in this topic, please use the contact form (link on top of the page) to get in touch with Dr. Bastian Wurm.
Industrial Metaverse (Master Thesis)
Many large manufacturing companies are currently investing in the Industrial Metaverse. This comprises various technologies that allow machine data to be bundled, visualized, and analyzed. As the Industrial Metaverse is still under development, it is not clear how companies use it. In this thesis, you will address this research gap and explore how organizations set-up and use the industrial metaverse. If you are interested in this topic, please use the contact form (link on top of the page) to get in touch with Dr. Bastian Wurm.
Algorithmic Management Outside the Gig Economy (Master Thesis)
Increasingly algorithms take over managerial functions, i.e. they coordinate and delegate work to humans. Research approaches this phenomenon under the umbrella term "algorithmic management". The existing body of work on algorithmic management focuses on the gig/ platform economy where data and technological infrastructure for algorithms to operate is a given. For example, Uber drivers are managed by an algorithm that pre-selects drivers and determines the route they should follow. However, it is not clear how algorithmic management takes shape in industries outside of the gig/platform economy. In this master thesis, you should address this research gap and empirically investigate under what circumstances and how established organizations use algorithmic management. If you are interested in this topic, please use the contact form (link on top of the page) to get in touch with Dr. Bastian Wurm.
A Review on Algorithmic Management (Bachelor or Master Thesis)
There is an increasing number of articles that discusses different aspects of algorithmic management, i.e. when algorithms coordinate and assign work to humans. While research on this topic is rapidly growing, an overview over this research area is currently missing. In this thesis, you should review and integrate the literature on algorithmic management by means of a structured literature review. Depending on the scope and focus of the review this topic can be addressed in a bachelor or master thesis. If you are interested in this topic, please use the contact form (link on top of the page) to get in touch with Dr. Bastian Wurm.
A Review on Failure in Information Systems (Master Thesis)
“Fail fast, fail often”. This statement has become a mantra in the business world to highlight that individuals and organizations can learn tremendously even (or especially?) when they encounter failure. Despite the valuable learnings associated with failure, research on failure in information systems is scarce.
While there are some notable exceptions, we miss a coherent overview over how failure in information systems is treated and what we can learn from it. In this thesis, you address this gap by conducting a literature review on failure in information systems. If you are interested in this topic, please use the contact form (link on top of the page) to get in touch with Dr. Bastian Wurm.
Predictive Process Mining and its Application in Practice (Master Thesis)
Process mining is concerned with the analysis of business processes. One specific application domain of process mining is predictive process mining (also called predictive process monitoring) that allows organizations to predict the outcome of a certain process or its remaining execution time. There are many studies on predictive process mining that focus on technical aspects. That is, how to make algorithms more computationally efficient or how to increase prediction accuracy.
However, how organizations use predictive process mentoring and how this may impact the way they work has not yet received systematic attention. In this thesis, you will explore the application of predictive process monitoring in
practice. If you are interested in this topic, please use the contact form (link on top of the page) to get in touch with Dr. Bastian Wurm.
Digital Transformation Strategies (Master Thesis)
Digital Transformation Strategies specify how organizations approach their digital transformation endeavors. While previous research has considered the different components that are important when developing such strategies, the literature does not explain how and why digital transformation strategies change over time. In this thesis, you should conduct a multiple case study to address this gap. Specifically, based on interviews with key stakeholders, you should develop a longitudinal perspective on the digital transformation strategy formation and enactment process. If you are interested in this topic, please use the contact form (link on top of the page) to get in touch with Dr. Bastian Wurm.
Managing Worker in Algorithmic Management (Bachelor and Master)
Companies are increasingly turning to algorithmic management to make their operations more efficient and compete in the market. Algorithmic mangement refers to the use of algorithms and artificial intelligence to support or replace management decisions. This innovative approach presents both opportunities and challenges, and raises interesting questions, particularly regarding the design of such systems and their integration into existing management structures. If you are interested in this topic, please use the contact form (link on top of the page) to get in touch with Luc Becker. The following topics are currently open for application:
- Experiments: Effects of algorithms' opacity in payment and work information on platform workers' behavior (Master)
- Qualitative 1: A Taxonomy of user modifyability in AI & Algorithmic Management Systems (Master)
- Qualitative 2: Investigating how analytics influence highly-skilled employees. For exampe Sports Analytics or Planing in Hospitals (Master)
- Literature: A Short History of Algorithms at Work / Defining Algorithmic Management / Between Control and Support by Algorithms at Work / Defining Resistance, Algoactivism and Workarounds (Bachelor)