Research

Our scientific investigations provide the foundation for ensuring privacy and data security.

Our research on informational privacy examines the protection of personal information in an increasingly connected world. We use the latest research methods in our scientific investigations to obtain reliable and valid results. The meaningfulness of our projects always lies in a clear purpose, added value or a positive influence on the stakeholders involved and/or society as a whole.

Research projects

When employees give IT a second chance

Various theories and models were used to investigate why individuals start using digital technologies, use them progressively over a longer period of time, and stop using them at some point.

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How subscription users become ex-users

Research was conducted to determine whether and how drastic, disruptive events can cause users to stop using a digital technology, regardless of their level of satisfaction.

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Gesund digital Leben

Forschungsprojekt III

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User-centered digital advertising

Challenges and potentials for advertisers and users

User-centric Digital Advertising

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More information about Google data transfer in LMU's Privacy Policy.