Our scientific investigations provide the foundation for ensuring privacy and data security.

Our research on informational privacy examines the protection of personal information in an increasingly connected world. We use the latest research methods in our scientific investigations to obtain reliable and valid results. The meaningfulness of our projects always lies in a clear purpose, added value or a positive influence on the stakeholders involved and/or society as a whole.

Research projects

User-centered digital advertising

Challenges and potentials for advertisers and users

User-centric Digital Advertising