Moisescu, Ovidiu-Ioan, Gică, Oana-Adriana, Herle, Flavia-Andreea, Dan, Ioana, & Sarstedt, Marko (2025). Does One Size Fit All? The Role of Extraversion in Generating Electronic Word-of-Mouth Through Social Media Brand Page Engagement. Psychology & Marketing |
Canty, M., Lang, F. J., Adler, S. J., Lichters, M., & Sarstedt, M. (2023). Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes. Marketing Letters |
Sarstedt, M., Imschloß, M., & Adler, S. (2023). Multisensory Design of Retail Environments – Vision, Sound, Scent. Heidelberg: Springer Gabler. |
Adler, S. J., Röseler, L., & Schöniger, M. K. (2023). A toolbox to evaluate the trustworthiness of published findings. Journal of Business Research, 167, 114189. https://doi.org/10.1016/j.jbusres.2023.114189 |
Adler, S. J., Schöniger, M. K., Lichters, M., & Sarstedt, M. (2023). Forty years of context effect research in marketing: A bibliometric analysis. Journal of Business Economics. Advance online publication. https://doi.org/10.1007/s11573-023-01167-3 |
Adler, S., & Sarstedt, M. (2021). Mapping the Jungle: A Bibliometric Analysis of Research into Construal Level Theory. Psychology & Marketing, 38(9), 1367-1383. Video abstract. |
Lichters, M., Möslein, R., Sarstedt, M., & Scharf, A. (2021). Product acceptance tests in sensory labs, virtual environments, and field settings: A consumer segmentation perspective. Food Quality and Preference, 89, 104138. |
Lichters, M., Adler, S., & Sarstedt, M. (2020). Warm Ambient Scents Nudge Consumers to Favor Premium Brands and Right-wing Parties. Marketing ZfP, 42(4), 22-43. |