| Deer, L., Adler, S. J., Datta, H., Mizik, N., & Sarstedt, M. (2025). Toward Open Science in Marketing Research. International Journal of Research in Marketing, 42(1), 212-233. |
| Hair, J.F., Sarstedt, Marko, Ringle, C.M., Sharma, P.N., Liengaard, B.D. (2024) Going beyond the untold facts in PLS–SEM and moving forward. European Journal of Marketing |
| Hair, J. F., Sharma, P. N., Sarstedt, M., Ringle, C. M., Liengaard, D. (2024). The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM. European Journal of Marketing |
| Hauff, S., Richter, N. F., Sarstedt, M., Ringle, C. M. (2024). Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA). Journal of Retailing and Consumer Services, 78, 1103723 |
| Hair, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2024). Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd Edition). Thousand Oaks: Sage |
| Adler, S. J., Sharma, P. N., & Radomir, L. (2023). Toward open science in PLS-SEM: Assessing the state of the art and future perspectives. Journal of Business Research, 169, 114291 |
| Cho, G., Hwang, H., Sarstedt, M., & Ringle, C. M. (2022). A Prediction-Oriented Specification Search Algorithm for Generalized Structured Component Analysis. Structural Equation Modeling: A Multidisciplinary Journal, 29(4), 611-619. |
| Cho, G., Sarstedt, M., & Hwang, H. (2022). A comparative evaluation of factor- and component-based structural equation modelling approaches under (in)correct construct representations. British Journal of Mathematical and Statistical Psychology, 75(2), 220-251. |
| Sarstedt, M. & Danks, N. P. (2022). Prediction in HRM research − A gap between rhetoric and reality. Human Resource Management Journal, 32(2), 485-513. Video abstract. |
| Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2022). Progress in partial least squares structural equation modeling use in marketing in the last decade. Psychology & Marketing, 39(5), 1035-1064. |
| Sarstedt, M., Radomir, L., Moisescu, O. I., & Ringle, C. M. (2022). Latent class analysis in PLS-SEM: A review and recommendations for future applications. Journal of Business Research, 138, 398-407. |
