Communication Management
Corporate identity requires integrated communication that encompasses various areas such as sponsorship, PR, product publicity, product placement and advertising. The chair oversees work to advance knowledge in these areas.
The realization of a corporate identity is tied to unified and cohesive communication, which can only be achieved by integrating all communicative activities. The demand for integrated communication has been made for years, and corporate practice also largely complies with it in the area of realization. However, the individual communication areas differ considerably with regard to the professionalism of the processing, with regard to the intensity of the control and with regard to the existence of planning bases.
The chair is very interested in a permanent expansion of the knowledge base around the different communication instruments and therefore supervises work especially in the areas of sponsoring, PR, product publicity and product placement, but also in the area of classical and comparative advertising.