Research
IMM's activity focuses on market and communications management, consumer insights and the exploration of competetive advantages.
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IMM's activity focuses on market and communications management, consumer insights and the exploration of competetive advantages. Thereby we highlight: Methods: We put the emphasis on methodical assignments, and concentrate our energy on the development and improvement of evaluation-procedures and algorithms. Empirical Data: We carry out empirical investigations to test hypotheses (inductive studies) as well as to explore structures and detect correlations (explorative studies). In the scope of market management we furthermore focus on certain industry sectors such as Automotive, Media and Energy.