Summer semester 2024
- Strategic Communications: Prof. Schwaiger (PDF, 44 KB)
Winter semester 2023/24
- Convincing Stakeholders: Prof. Schwaiger (PDF, 44 KB)
- Insurance Marketing: Prof. Schwaiger (PDF, 152 KB)
- Management Communications: Prof. Schwaiger (PDF, 43 KB)
- Methods in Management: Prof. Schwaiger (PDF, 43 KB)
Summer semester 2023
- Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 36 KB)
Winter semester 2022/23
- Methods in Management: Prof. Schwaiger (PDF, 44 KB)
- Management Communications: Prof. Schwaiger (PDF, 42 KB)
- Consumer Insights: Prof. Schwaiger (PDF, 43 KB)
- Convincing Stakeholders: Prof. Schwaiger (PDF, 41 KB)
Winter semester 2021/22
- Convincing Stakeholders: Prof. Schwaiger (PDF, 44 KB)
Summer semester 2021
- Market Research: Prof. Schwaiger (PDF, 38 KB)
- Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 44 KB)
Winter semester 2020/21
- Convincing Stakeholders: Prof. Schwaiger (PDF, 34 KB)
- Consumer Insights: Prof. Schwaiger (PDF, 34 KB)
- Management Communications
- Group 1: Prof. Schwaiger (PDF, 34 KB)
- Group 2: Prof. Schwaiger (PDF, 34 KB)
Summer semester 2020
- Market Research: Prof. Schwaiger (PDF, 42 KB)
- Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 38 KB)
Winter semester 2019/20
- Convincing Stakeholders: Prof. Schwaiger (PDF, 38 KB)
- Insurance Marketing: Prof. Schwaiger (PDF, 205 KB)
- Management Communications
- Gruppe 1: Prof. Schwaiger (PDF, 38 KB)
- Gruppe 2: Prof. Schwaiger (PDF, 38 KB)
Summer semester 2019
- Market Research: Prof. Schwaiger (PDF, 37 KB)
Winter semester 2018/19
- Convincing Stakeholders: Prof. Schwaiger (PDF, 33 KB)
- Main Seminar of market-based Management: Prof. Schwaiger (PDF, 31 KB)
- Management Communications
- Gruppe 1: Prof. Schwaiger (PDF, 33 KB)
- Gruppe 2: Prof. Schwaiger (PDF, 33 KB)
Summer semester 2018
- Market Research: Prof. Schwaiger (PDF, 33 KB)
- Case study seminar with PWC: Prof. Schwaiger (PDF, 34 KB)
- Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 71 KB)
Winter semester 2017/18
- Insurance Marketing: Prof. Schwaiger (PDF, 114 KB)
- Convincing Stakeholders: Prof. Schwaiger (PDF, 74 KB)
- Main Seminar of market-based Management: Prof. Schwaiger (PDF, 68 KB)
- Consumer Insights: Prof. Schwaiger (PDF, 76 KB)
- Management Communications: Prof. Schwaiger (PDF, 76 KB)
Summer semester 2017
- Project course on market-oriented corporate management: Prof. Schwaiger (PDF, 32 KB)
- Pro - and main seminar: Prof. Schwaiger (PDF, 107 KB)
- Market Research: Exercise Group 1 - Alexander Witmaier (PDF, 36 KB)
Winter semester 2016/17
- BWL in theory and practice (lecture series): Prof. Schwaiger (PDF, 39 KB) (joint evaluation of the participating LS Hess, Högl, Kretschmer, Meyer, Richter, Schanz, Schwaiger, Sellhorn, Tuschke)
- Pro and main seminar: Prof. Schwaiger (PDF, 36 KB)
- Management Communications:
- Gruppe 1: Prof. Schwaiger (PDF, 35 KB)
- Gruppe 2: Prof. Schwaiger (PDF, 35 KB)
- Convincing Stakeholders: Prof. Schwaiger (PDF, 35 KB)
- Methoden der BWL: Prof. Schwaiger (PDF, 41 KB)
Summer semester 2016
- Project course on market-based Management: Prof. Schwaiger (PDF, 32 KB)
- Main seminar: Prof. Schwaiger (PDF, 32 KB)
- Market Research:
- Lecture: Prof. Schwaiger (PDF, 34 KB)
- Exercise: Alexander Witmaier (PDF, 35 KB)
- Exercise: Felix Weißmüller (PDF, 35 KB)
- Unternehmensführung und Marketing:
- Lecture: Prof. Schwaiger (PDF, 34 KB)
- Exercise(Gruppe 09): Johann Ludwig Melzner (PDF, 34 KB)
- Exercise(Gruppe 10): Johann Ludwig Melzner (PDF, 34 KB)
Winter semester 2015/16
- Executive Master of Human Resource Management: Prof. Schwaiger (PDF, 380 KB)
- Pro and main seminar: Prof. Schwaiger (PDF, 34 KB)
- Market Analysis:
- Lecture: Prof. Schwaiger (PDF, 36 KB)
- Exercise: Jovica Breberina/Martin Rogalski (PDF, 35 KB)
- Exercise: Alexander Witmaier (PDF, 35 KB)
- Management Commuications:
- Group 1: Prof. Schwaiger (PDF, 36 KB)
- Group 2: Prof. Schwaiger (PDF, 36 KB)
Summer semester 2015
- Consumer Insights: Prof. Schwaiger (PDF, 34 KB)
- Main seminar: Prof. Schwaiger (PDF, 32 KB)
Winter semester 2014/15
- Convincing Stakeholders: Prof. Schwaiger (PDF, 36 KB)
- Management Communications: Prof. Schwaiger (PDF, 37 KB)
- Market Analysis:
- Exercise: Martin Rogalski (PDF, 36 KB)
- Exercise: Jovica Breberina (PDF, 22 KB)
- Exercise: Benjamin Pfister (PDF, 22 KB)
- Exercise: Nadine Schirmer (PDF, 22 KB)
- International Management: Prof. Schwaiger (PDF, 34 KB)
- Projektmanagement: Prof. Schwaiger (PDF, 41 KB)
- Main Seminar: Prof. Schwaiger (PDF, 23 KB)
Summer semester 2014
- Consumer Insights: Prof. Schwaiger (PDF, 24 KB)
- Unternehmensführung und Marketing:
- Lecture: Prof. Schwaiger (PDF, 23 KB)
- Exercise: Jovica Breberina (PDF, 23 KB)
- Exercise: Antje Niemann (PDF, 23 KB)
- Exercise: Vyara Radulova (PDF, 23 KB)
- Exercise: Benjamin Pfister (PDF, 23 KB)
- Exercise: Tina Streiff (PDF, 37 KB)
- Exercise: Sarah Mahr (PDF, 23 KB)
- Main seminar: Prof. Schwaiger (PDF, 49 KB)
Winter semester 2013/14
- Management Communications: Prof. Schwaiger (PDF, 24 KB)
- Market Analysis:
- Lecture: Prof. Schwaiger (PDF, 24 KB)
- Exercise: Jovica Breberina (PDF, 24 KB)
- Convincing Stakeholders:
- Lecture: Prof. Schwaiger (PDF, 24 KB)
- Exercise: Delphine Colin (PDF, 24 KB)
- Projektmanagement: Prof. Schwaiger (PDF, 23 KB)
- Main seminar: Prof. Schwaiger (PDF, 24 KB)
Summer semester 2013
- Methoden der empirischen Sozialforschung: Dr. Raithel (PDF, 39 KB)
- Consumer Insights: Prof. Schwaiger (PDF, 37 KB)
- Main seminar: Prof. Schwaiger (PDF, 24 KB)
- International Management: Prof. Schwaiger (PDF, 24 KB)
Winter semester 2012/13
- Convincing Stakeholders:
- Lecture: Prof. Schwaiger (PDF, 36 KB)
- Exercise 1: Markus Kick (PDF, 24 KB)
- Exercise 2: Markus Kick (PDF, 24 KB)
- Main seminar: Prof. Schwaiger (PDF, 19 KB)
- Case study seminar: Dr. Raithel (PDF, 19 KB)
- Management Communications: Prof. Schwaiger (PDF, 24 KB)
- Market Analysis:
- Lecture: Prof. Schwaiger (PDF, 19 KB)
- Exercise: Jovica Breberina (PDF, 19 KB)
- Exercise: Benjamin Pfister (PDF, 23 KB)
- Projektmanagement:
- Exercise: Vyara Radulova (PDF, 23 KB)
- SPSS Syntax:
- Exercise: Nadine Schirmer (null, -0 KB)
Summer semester 2012
- Consumer Insights: Prof. Schwaiger (PDF, 18 KB)
- Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 18 KB)
Winter semester 2011/12
- Management Communications: Prof. Schwaiger (PDF, 22 KB)
Summer semester 2011
- Consumer Insights: Prof. Schwaiger (PDF, 25 KB)
- International Management: Prof. Schwaiger (PDF, 22 KB)
Winter semester 2010/11
- Market Analysis:
- Lecture: Prof. Schwaiger (PDF, 22 KB)
- Exercise: Prof. Sarstedt (PDF, 16 KB)
- Exercise: Zimmermann Lorenz (PDF, 16 KB)
- Exercise: Wilczynski Petra (PDF, 16 KB)
- Projektmanagement:
- Exercise: Kessel Felix (PDF, 16 KB)
- SPSS Syntax:
- Exercise: Michel Elena (PDF, 16 KB)
- Convincing Stakeholders: Prof. Schwaiger (PDF, 22 KB)
- Management Communications: Prof. Schwaiger (PDF, 22 KB)
Summer semester 2010
- Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 23 KB)
- Consumer Insights: Prof. Schwaiger (PDF, 22 KB)
- International Management: Prof. Schwaiger (PDF, 22 KB)