Winter semester 2024/25 Consumer Insights: Prof. Schwaiger (PDF, 41 KB)Foundations of Value Management: Prof. Schwaiger (PDF, 42 KB) Summer semester 2024 Strategic Communications: Prof. Schwaiger (PDF, 44 KB) Winter semester 2023/24 Convincing Stakeholders: Prof. Schwaiger (PDF, 44 KB)Insurance Marketing: Prof. Schwaiger (PDF, 152 KB)Management Communications: Prof. Schwaiger (PDF, 43 KB)Methods in Management: Prof. Schwaiger (PDF, 43 KB) Summer semester 2023 Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 36 KB) Winter semester 2022/23 Methods in Management: Prof. Schwaiger (PDF, 44 KB)Management Communications: Prof. Schwaiger (PDF, 42 KB)Consumer Insights: Prof. Schwaiger (PDF, 43 KB)Convincing Stakeholders: Prof. Schwaiger (PDF, 41 KB) Winter semester 2021/22 Convincing Stakeholders: Prof. Schwaiger (PDF, 44 KB) Summer semester 2021 Market Research: Prof. Schwaiger (PDF, 38 KB)Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 44 KB) Winter semester 2020/21 Convincing Stakeholders: Prof. Schwaiger (PDF, 34 KB)Consumer Insights: Prof. Schwaiger (PDF, 34 KB)Management CommunicationsGroup 1: Prof. Schwaiger (PDF, 34 KB)Group 2: Prof. Schwaiger (PDF, 34 KB) Summer semester 2020 Market Research: Prof. Schwaiger (PDF, 42 KB)Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 38 KB) Winter semester 2019/20 Convincing Stakeholders: Prof. Schwaiger (PDF, 38 KB)Insurance Marketing: Prof. Schwaiger (PDF, 205 KB)Management CommunicationsGruppe 1: Prof. Schwaiger (PDF, 38 KB)Gruppe 2: Prof. Schwaiger (PDF, 38 KB) Summer semester 2019 Market Research: Prof. Schwaiger (PDF, 37 KB) Winter semester 2018/19 Convincing Stakeholders: Prof. Schwaiger (PDF, 33 KB)Main Seminar of market-based Management: Prof. Schwaiger (PDF, 31 KB)Management CommunicationsGruppe 1: Prof. Schwaiger (PDF, 33 KB)Gruppe 2: Prof. Schwaiger (PDF, 33 KB) Summer semester 2018 Market Research: Prof. Schwaiger (PDF, 33 KB)Case study seminar with PWC: Prof. Schwaiger (PDF, 34 KB)Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 71 KB) Winter semester 2017/18 Insurance Marketing: Prof. Schwaiger (PDF, 114 KB)Convincing Stakeholders: Prof. Schwaiger (PDF, 74 KB)Main Seminar of market-based Management: Prof. Schwaiger (PDF, 68 KB)Consumer Insights: Prof. Schwaiger (PDF, 76 KB)Management Communications: Prof. Schwaiger (PDF, 76 KB) Summer semester 2017 Project course on market-oriented corporate management: Prof. Schwaiger (PDF, 32 KB)Pro - and main seminar: Prof. Schwaiger (PDF, 107 KB)Market Research: Exercise Group 1 - Alexander Witmaier (PDF, 36 KB) Winter semester 2016/17 BWL in theory and practice (lecture series): Prof. Schwaiger (PDF, 39 KB) (joint evaluation of the participating LS Hess, Högl, Kretschmer, Meyer, Richter, Schanz, Schwaiger, Sellhorn, Tuschke)Pro and main seminar: Prof. Schwaiger (PDF, 36 KB)Management Communications:Gruppe 1: Prof. Schwaiger (PDF, 35 KB)Gruppe 2: Prof. Schwaiger (PDF, 35 KB)Convincing Stakeholders: Prof. Schwaiger (PDF, 35 KB)Methoden der BWL: Prof. Schwaiger (PDF, 41 KB) Summer semester 2016 Project course on market-based Management: Prof. Schwaiger (PDF, 32 KB)Main seminar: Prof. Schwaiger (PDF, 32 KB)Market Research:Lecture: Prof. Schwaiger (PDF, 34 KB)Exercise: Alexander Witmaier (PDF, 35 KB)Exercise: Felix Weißmüller (PDF, 35 KB)Unternehmensführung und Marketing:Lecture: Prof. Schwaiger (PDF, 34 KB)Exercise(Gruppe 09): Johann Ludwig Melzner (PDF, 34 KB)Exercise(Gruppe 10): Johann Ludwig Melzner (PDF, 34 KB) Winter semester 2015/16 Executive Master of Human Resource Management: Prof. Schwaiger (PDF, 380 KB)Pro and main seminar: Prof. Schwaiger (PDF, 34 KB)Market Analysis:Lecture: Prof. Schwaiger (PDF, 36 KB)Exercise: Jovica Breberina/Martin Rogalski (PDF, 35 KB)Exercise: Alexander Witmaier (PDF, 35 KB)Management Commuications:Group 1: Prof. Schwaiger (PDF, 36 KB)Group 2: Prof. Schwaiger (PDF, 36 KB) Summer semester 2015 Consumer Insights: Prof. Schwaiger (PDF, 34 KB) Main seminar: Prof. Schwaiger (PDF, 32 KB) Winter semester 2014/15 Convincing Stakeholders: Prof. Schwaiger (PDF, 36 KB)Management Communications: Prof. Schwaiger (PDF, 37 KB)Market Analysis:Exercise: Martin Rogalski (PDF, 36 KB)Exercise: Jovica Breberina (PDF, 22 KB)Exercise: Benjamin Pfister (PDF, 22 KB)Exercise: Nadine Schirmer (PDF, 22 KB)International Management: Prof. Schwaiger (PDF, 34 KB)Projektmanagement: Prof. Schwaiger (PDF, 41 KB)Main Seminar: Prof. Schwaiger (PDF, 23 KB) Summer semester 2014 Consumer Insights: Prof. Schwaiger (PDF, 24 KB)Unternehmensführung und Marketing:Lecture: Prof. Schwaiger (PDF, 23 KB)Exercise: Jovica Breberina (PDF, 23 KB)Exercise: Antje Niemann (PDF, 23 KB) Exercise: Vyara Radulova (PDF, 23 KB) Exercise: Benjamin Pfister (PDF, 23 KB) Exercise: Tina Streiff (PDF, 37 KB) Exercise: Sarah Mahr (PDF, 23 KB)Main seminar: Prof. Schwaiger (PDF, 49 KB) Winter semester 2013/14 Management Communications: Prof. Schwaiger (PDF, 24 KB)Market Analysis:Lecture: Prof. Schwaiger (PDF, 24 KB)Exercise: Jovica Breberina (PDF, 24 KB)Convincing Stakeholders:Lecture: Prof. Schwaiger (PDF, 24 KB)Exercise: Delphine Colin (PDF, 24 KB)Projektmanagement: Prof. Schwaiger (PDF, 23 KB)Main seminar: Prof. Schwaiger (PDF, 24 KB) Summer semester 2013 Methoden der empirischen Sozialforschung: Dr. Raithel (PDF, 39 KB)Consumer Insights: Prof. Schwaiger (PDF, 37 KB)Main seminar: Prof. Schwaiger (PDF, 24 KB)International Management: Prof. Schwaiger (PDF, 24 KB) Winter semester 2012/13 Convincing Stakeholders:Lecture: Prof. Schwaiger (PDF, 36 KB) Exercise 1: Markus Kick (PDF, 24 KB) Exercise 2: Markus Kick (PDF, 24 KB) Main seminar: Prof. Schwaiger (PDF, 19 KB)Case study seminar: Dr. Raithel (PDF, 19 KB)Management Communications: Prof. Schwaiger (PDF, 24 KB)Market Analysis:Lecture: Prof. Schwaiger (PDF, 19 KB) Exercise: Jovica Breberina (PDF, 19 KB) Exercise: Benjamin Pfister (PDF, 23 KB) Projektmanagement: Exercise: Vyara Radulova (PDF, 23 KB) SPSS Syntax:Exercise: Nadine Schirmer (null, -0 KB) Summer semester 2012 Consumer Insights: Prof. Schwaiger (PDF, 18 KB)Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 18 KB) Winter semester 2011/12 Management Communications: Prof. Schwaiger (PDF, 22 KB) Summer semester 2011 Consumer Insights: Prof. Schwaiger (PDF, 25 KB)International Management: Prof. Schwaiger (PDF, 22 KB) Winter semester 2010/11 Market Analysis:Lecture: Prof. Schwaiger (PDF, 22 KB)Exercise: Prof. Sarstedt (PDF, 16 KB)Exercise: Zimmermann Lorenz (PDF, 16 KB)Exercise: Wilczynski Petra (PDF, 16 KB)Projektmanagement:Exercise: Kessel Felix (PDF, 16 KB)SPSS Syntax:Exercise: Michel Elena (PDF, 16 KB)Convincing Stakeholders: Prof. Schwaiger (PDF, 22 KB)Management Communications: Prof. Schwaiger (PDF, 22 KB) Summer semester 2010 Unternehmensführung und Marketing: Prof. Schwaiger (PDF, 23 KB)Consumer Insights: Prof. Schwaiger (PDF, 22 KB)International Management: Prof. Schwaiger (PDF, 22 KB)