Case Study Seminar with Porsche Consulting


Summer Term 2024
Presentations in front of representatives from Porsche Consulting and IMM
Contact Person:
Maria Knöpfle



Please send the following information to Maria Knöpfle,

  • CV (incl. details of grades and internships)
  • listing of overall grades (as generated by ISC)
  • three concise sentences stating your motivation

Participants are selected by Porsche Consulting and the IMM on the basis of their application documents.

  • Deadline for applications: 31st of March 2024
  • Announcements of participants: latest on 5th of April 2024 (ongoing enrollment)


  • Kick-Off with Porsche Consulting and IMM: 19th of April 2024
  • Interim Presentation: 7th of June 2024
  • Final Presentation: 12th of July 2024


In an era characterized by megatrends such as electrification, autonomous driving and increasing connectivity, automotive companies are faced with the challenge of optimizing their user and brand experience through targeted use of data and artificial intelligence (AI). By using state-of-the-art technologies, automotive companies can not only precisely anticipate the needs of users, but also strengthen brand loyalty and thus secure a competitive advantage in a rapidly changing market environment. Key questions to be addressed within the seminar include the following:

  • How can data and AI help to transform the way we experience cars?
  • How can we use data-driven insights to accurately predict the needs of our customers?
  • What role do AI tools play in creating personalized experiences that not only impress, but also create long-term loyalty?

Further Information

Information regarding procedure and application can be found here:
Case Study Seminar Porsche Consulting x IMM (PDF, 113 KB)