Overview
- Frequency:
- Every semester
- Format:
- Blocked
- Assessment:
- Term paper with a scope of
22,200 characters (including spaces, per person) according to PStO 2015,
22,200–33,000 characters (including spaces, per person) according to PStO 2024
and a 15–25 minute presentation (per person). - Credits:
- 6 ECTS according to PStO 2015
12 ECTS according to PStO 2024 - Prerequisite:
- -
- Contact:
- (Summer Semester 2024) | (Winter Semester 2024/25)
In the summer semester 2025, the Institute of Market-based Management will offer the following main seminar topic
Main Seminar: "AI in Marketing"
6 ECTS
Schedule:
- Kick-Off: April 23, 2025
- Methodology Workshop: April 24, 2025
- Final Presentations: July 11 & 18, 2025
As part of this main seminar, students will receive a structured introduction to the topic, beginning with the creation of a comprehensive literature review on their chosen subject. Building on this foundation, participants will then tackle a specific practical assignment. They will integrate the topic into a developed literature overview, derive implications for practice, and identify areas for further research. Coursework can be completed in either German or English, with language coordination conducted with the assigned supervisor.
Important: Successful completion of the seminar qualifies students, according to examination regulations, for admission to the Bachelor’s thesis.
For further inquiries, please contact Stefan Herytash.
Content and Structure
Please note that both the Kick-Off and the Block Seminar are mandatory sessions. If you are unable to attend either of these dates, participation in the seminar will not be possible.
Specific topics and content will be announced during the Kick-Off session.
Application and Further Information:
For all details regarding seminar placement, please refer to the Central Seminar Placement.
Im Wintersemester 2024/25 bietet das Institut für Marktorientierte Unternehmensführung folgendes Hauptseminarthema an
Hauptseminar „The Pulse of Progress - Current Trends in Stakeholder Management”
- 6 ECTS
- Termine: 15.10.2024 (Kick-Off), 18.10.2024 (vsl. "Literature Review"-Workshop), 09./10.01.2025 (Abschlusspräsentationen).
- Im Rahmen des Hauptseminars erfolgt in der Regel eine erste Aufarbeitung der Materie, inklusive begrifflicher Abgrenzung und Darstellung des Stands der Forschung sowie die Analyse eines Papers im Detail. Dabei ordnen Sie dieses Thema in den erarbeiteten Literaturüberblick ein, entwickeln Implikationen für die Praxis sowie Ideen für weiteren Forschungsbedarf. Die Bearbeitung kann auf Deutsch oder Englisch erfolgen, die Absprache hierzu erfolgt mit dem zugeteilten Betreuer.
- Wichtig: Der erfolgreiche Abschluss des Seminars berechtigt laut Prüfungsordnung zur Zulassung zur Bachelorarbeit.
Bei Fragen wenden Sie sich bitte an Kim Gerster