Case Study Seminar with Porsche Consulting in the Summer Term 2024

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All information about the course and registration can be found in the LSF

This year's seminar will focus, among other aspects, on how automotive companies are overcoming the challenges of optimizing user and brand experiences in the midst of megatrends such as electrification and autonomous driving. The aim is to examine how they can anticipate user needs, strengthen loyalty and gain competitive advantages in a dynamic market through the strategic use of data and AI.