Dr. Maximilian Frieß

Institut for Market-based Management

Postal address:

Geschwister-Scholl-Platz 1

80539 Munich

Education

Doctorate to Dr. rer. oec., Sales Management Department at the Ruhr-Universität Bochum with research stay at Imperial College London

M.Sc. Management, Ruhr-Universität Bochum

Lecturer and Freelance Management Consultant for Marketing and Sales Management, German Institute for Sales Research
Study-accompanying Activity, RWTH Aachen
Student Management Consultant, OSCAR GmbH

Friess, M. (2025). Gamification in Virtual Sales Training: Evidence from a Field Experiment. Journal of Personal Selling & Sales Management, 1-14.
Friess, M., Haumann, T., Alavi, S., Oproiescu, A. I., Schmitz, C., Wieseke, J. (2024). The Contingent Effects of Innovative Digital Sales Technologies on B2B Firms' Financial Performance. International Journal of Research in Marketing, (online first)
Friess, M., Alavi, S., Habel, J., Richter, B. (2023). When Sales Leaders Induce Competition among Sales Employees: A Source of Motivation or Exhaustion?. Journal of Personal Selling & Sales Management, 1-19.
Friess, M., Kassemeier, R. (2023). Price Increases and Their Financial Consequences in International Business-to-business Selling. Journal of International Marketing.
Schmitz, C., Friess, M., Alavi, S., Habel, J. (2020). Understanding the Impact of Relationship Disruptions. Journal of Marketing, 84 (1), 66-87.