Institute for Market-based Management

Consulting Services

Based on our research priorities, we also offer consulting services and/or contract research in the areas of communications management, competitive advantage and return on marketing. The following list provides you with an insight into our range of services. You can find more information on selected projects by clicking on the respective links.

Communications Management

Reputation Management / International Brand Monitoring (PDF, 1,484 KB)
Measuring the Impact of Sponsorship Activities
Advertising Effectiveness Analyses

Return on Marketing

Return on Corporate Branding Analyses (PDF, 1,069 KB)
Uplift Studies (PDF, 1,069 KB) (What does the corporate brand do for our product brands and vice versa?)

Competitive Advantage

Market and Competition Analyses
Customer Satisfaction and Loyalty Studies
Audience Analysis for Theaters (PDF, 653 KB)
Employee Motivation Studies (PDF, 1,330 KB)
Strategic Product Planning
Pricing Studies
Business Plan Creation (incl. Financial Plan)

Expert Opinions in Legal Disputes, including

... on the value of brands in B2B fields
... on the determination and evaluation of reputational damage caused by inappropriate press coverage
... on the damage caused by unlawful termination of a contract

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