How does a firm decide to develop a particular new product (manufactured good or service)? Out of all the possible new offerings, what guides management to pick one concept over another? How is the set of possible new offerings even populated? This course illuminates major associated management challenges and examines a select set of decision scenarios, focusing on practically-relevant problems and contexts.
Quick Info: Master | Lecture| Tutorial | Spezialisierung und Wahlpflichtmodul | English | Summer Semester | 6 ECTS
How does a firm decide to develop a particular new product (manufactured good or service)? Out of all the possible new offerings, what guides management to pick one concept over another? How is the set of possible new offerings even populated? This course illuminates major associated management challenges and examines a select set of decision scenarios, focusing on practically-relevant problems and contexts.
In this course, students examine critical management challenges in identifying problems to solve and opportunity spaces to innovate in, as well as in populating the solution domain. Conceptual frameworks, theories, and empirical evidence are collectively analyzed towards supporting decision-making in the innovation. By the end of this course, students will have a solid understanding of key managerial challenges associated with the innovation portfolios, and will be familiar with the concepts and tools to effectively manage those challenges.