Innovating for Impact Summer Term
The master seminar empowers students to explore topics around the multidimensional impacts of innovation using a rigorous & scientific approach.
The master seminar empowers students to explore topics around the multidimensional impacts of innovation using a rigorous & scientific approach.
Quick Info: Master | Seminar | English | Summer Semester | 6 ECTS
Please note that the schedule is preliminary and subject to change. Please check back often in LSF.
Innovation is the hallmark of a firm that grows, prospers, and makes its mark on both the industry and the world. However, anecdotal evidence suggests that more than half of the new products are a flop: They fail to meet the profit targets. Such consequences could be devastating, as a new product launch is by far the best mean of achieving higher growth, which also helps firms secure the profits necessary to finance future innovation. Understanding what might contribute to innovation flop, and how to mitigate the adverse factors is important to firm management.
Students will deepen their academic writing skills: Understanding how to define research questions, conduct a literature review, report on approaches, and write a research paper. In terms of method, students will learn to adopt an empirical-first approach to conduct research that is motivated by a real-world phenomenon, problem, or observation. Upon defining the research questions, students explore and analyze data collected from accessible archival sources, with the aim to add new insights to the literature.