Guest Lecture with Simon-Kucher – Monetizing Innovation

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We were honored to host Lisa Neumeier and Dorian Petrich from Simon-Kucher at the Institute for Innovation Management, where they delivered an engaging guest lecture titled "Monetizing Innovation - Insights from the World's Leading Growth Consultancy" to our master’s students of the course Feeding and Managing the Innovation Pipeline.

The guest lecture, held on May 27th, 2024, focused on strategies for monetizing innovation, particularly how businesses can effectively translate innovative ideas into profitable ventures. The speakers sparked discussions on the practical applications of monetization strategies in real-world scenarios, encouraging students to think critically about the challenges and opportunities in the innovation landscape. The guest speakers emphasized the importance of aligning innovation efforts with market needs and business objectives, illustrating how a structured approach to innovation management can lead to substantial growth.

Overall, the lecture provided a comprehensive understanding of the critical factors that influence the successful commercialization of innovations, equipping our students with the knowledge and tools to drive impactful changes in their future careers.

Thank you to everyone who joined us for this insightful session.