AI in the Front End of Innovation

Invited by Professor Dr. Jelena Spanjol (Institute for Innovation Management), and as part of the bachelor’s course “Creating Market Offerings”, we are pleased to invite you to a guest lecture by Dr. Manuel Schneider, Head of Open Innovation at BMW Group.

In his talk, Dr. Schneider will provide insights into how artificial intelligence is shaping the front end of innovation.

When? Monday, November 16, 2026, 10:00–12:00

Where? Geschwister-Scholl-Platz 1, room M010