Qualitative Methods

Quick Info: MBR ׀ Course ׀ English ׀ Summer term ׀ ECTS 6

General information

Course description and structure

Course Description

This course provides an introduction to qualitative research in business and management, equipping MBR students with the conceptual understanding and methodological skills necessary to design and conduct qualitative studies. Students will explore the philosophical foundations of qualitative research, its suitability for different research questions, and key quality criteria. The course will cover ethnographic methods and qualitative interview studies, guiding students step by step through research design, sampling, data collection, qualitative data analysis (including software applications), and theorizing based on qualitative data. The integration of qualitative and quantitative methods will also be discussed.

The course aims to foster students' interest in qualitative research and develop their ability to critically engage with qualitative literature. Through hands-on exercises and collaborative project work, students will gain practical experience in engaging with as well as designing qualitative studies, enabling them to apply qualitative methods confidently in their own dissertation projects specifically and the academic journey more generally.

Further information

• The course is held in English.
• Attendance to all sessions of the course is mandatory.
• The number of participants is limited to 20.
• Suggested readings for the course and a list of relevant literature will be given before class and included in the seminar slides.

Schedule

The seminar will be held in person on the dates listed below. Attendance to all scheduled meetings of the course is mandatory. The final schedule for presentations will be announced in class.