Managing Digital Media

DE - Bitte beachten: Es gibt keine deutsche Kursseite, da der Kurs nur in Englisch angeboten wird.
EN - Please note: This page has no German version because the course is only offered in English.

Quick Info: Master I Lecture + Tutorial I English I 2 SWS I 6 ECTS

General information

Course: Managing Digital Media (lecture + tutorial)
Chair: Institute for Digital Management and New Media
Lecturer: Prof. Dr. Thomas Hess
Contact: Nina Zwingmann
Schedule: Summerterm (lecture and tutorial), winterterm (retake exam)
Weekly hours: 4
ECTS: 6
Dates and rooms: see LSF
Target group: BWL, WiPäd, Medieninformatik, MBR, MMT
Prerequisites: Advanced prior knowledge in business management and application of digital technologies in organizations (i.e. through major in business administration)
Capacity restrictions: none
Examination: Final exam (registration mandatory)
Language: English
Please note: It is mandatory to register for the exam in LSF during the official exam registration

MBR students: Please register via email, contact above.

Content and course objectives

At the core of the course "Managing Digital Media" are central aspects of understanding and managing digital media. The course will not only introduce the fundamentals of media management, addressing aspects such as the technological foundations of media as well as media goods and value generation in media, but also take deep-dives into topics that are highly relevant in research and practice. These include among others the development of innovative digital media goods, leveraging Artificial Intelligence in media organzations or also the application of personalization.

The lecture will introduce the concepts and extant research in the resepective field.

The tutorials will teach students how to effectively read academic papers focused on digital media topics and use real-life case studies to underline the practical implications of the learnt concepts.

Course objectives

After successful completion of the course, students...

are able to describe, apply and question central aspects and concepts of management of media companies in a digitalized world.
are aware of and understand prominent areas of academic research on the digital transformation of media companies and the media industry.
are able to apply the concepts and research insights of the course to real-world questions of managing media companies and to gather research insights in the future.

Examination

MBR students: Please register via E-Mail, contact above.

Exam:

Date: 18.07.2024
Location: Geschw.-Scholl-Pl. 1 (A) - A 240
Registration via LSF

Retake exam: winter term only

You will need to mandatorily register for the exam in LSF during the official exam registration period. For more information, please refer to the ISC.

LSF and Moodle

Questions can be asked via the associated Moodle forum.

Link to Moodle: Moodle MDM 24

Enrollment key: MDMST24!

All our courses are listed in LSF. We ask for self-enrollment via Moodle. Please find all relevant information about the courses on our Moodle course pages. We recommend reading all information there carefully. The teaching language is English.