Advanced Topics on DTM: Digital Ventures

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EN - Please note: This page has no German version because the course is only offered in English.

Quick Info: Master, specialisation "Digital Business" I Seminar I English I 4 weekly hours I 6 ECTS

General information

Course: Advanced Topics on Digitalization, Transformation and Management (DTM): Digital Ventures - Building and scaling corporate start-ups (seminar)
Chair: Institute for Digital Management and New Media
Lecturer: Dr. Markus Anding
Contact: Eva Isabel Hoffmeister
Schedule: Summerterm (seminar)
SWS: 4
ECTS: 6
Dates and rooms: Start: April 2026, end: July 2026. Details on dates and rooms are below.
Target group: BWL, WiPäd, Medieninformatik, MMT
Prerequisites: none
Capacity restrictions: yes (approx. 12 students)
Examination: Presentation and report
Language: English
Please note: Please note that the participation in all dates is mandatory!

Content and course objectives

In this course, the participants learn and practice the build-up of a corporate digital venture, which is – among others – one approach for existing corporations to transform themselves. The course consists of three intertwined components, that…

cover the strategic background and the most important corporate venture building frameworks, ranging from corporate startup canvas to hypothesis tree to digital value canvas.
apply these frameworks within a practical case study, which the participants work on throughout the course.
cleverage real-life input from corporate venture building projects and partners.

Special focus will be put on the differences between building a greenfield venture vs. a corporate venture and how to succeed with the latter.

The participants will work in groups of three to four and will resemble a digital venture team, experiencing the process from idea validation to securing corporate funding for building and scaling the venture, including interactions with and data gathering from relevant market-/customer-/ and company stakeholders. Venture topics will be predetermined and assigned in the kick-off, participants can pull a joker if they come up with a particularly interesting own topic.

Application and examination | Dates and Rooms

Places for the seminar are limited.

Extended application deadline!
During the application period – spanning from 18 February 2026 until 05 April 2026 you can apply via mail to Eva Isabel Hoffmeister, including your CV and current transcript of records.

The examination consists of a final presentation and a report that will be handed in after the final presentation.

Dates and Rooms

Preliminary Schedule (last updated on 16 February 2026):

20 April 2026, between 9 am - 2:30 pm: Kick-off & Workshop 1, Ludwigstraße 28 VG 211b
05 May 2026, between 9 am - 4 pm: Workshop 2, Ludwigstraße 28 VG 211b
20 May 2026, between 9 am - 4 pm: Workshop 3, Ludwigstraße 28 VG 211b
02 June 2026, between 9 am - 4 pm: Workshop 4, Ludwigstraße 28 VG 211b
22 June 2026, between 9 am - 1 pm: Interim Presentation, Ludwigstraße 28 VG 211b
08 July 2026, between 9 am - 4 pm: Final Presentation, Anding & Company Office
22 July 2026: Hand-in Final Report.

Dates and rooms are subject to change.

Partner information

We are delighted that this year's seminar will (again) be realized by Dr. Markus Anding, Co-Founder and Managing Director of Anding & Company (www.anding.company).

Dr. Markus Anding has been an Entrepreneur for 25 years while also being grounded in the Management Consulting space with more than 20 years of experience, where he covers both perspectives, the Corporate and Startup worlds, extensively and has hands-on experience in

Dr. Anding has worked internationally across a broad set of industries and connects the dots between them. With an academic background in Information Systems and Management, he brings deep understanding of Technologies, Software and Digitalization to solve clients‘ Digital Innovation challenges. Previously, he worked for 12 years at Bain & Company and founded the venture builder Excubate.

The seminar, therefore, runs in close cooperation with Anding & Company (www.anding.company), a Corporate Venture Builder and Management Consulting Firm in Munich and Düsseldorf. Anding & Co. works with mid-size to large corporations to ideate, validate, build and scale new (digital and AI-based) businesses and supports the transformation of the core business with innovation and digitalization projects. Signature venture building projects include www.panion.org or www.valueworks.ai. Signature startup engagements include www.onetutor.ai, which will also be used for training during the seminar.

LSF

All our courses are listed in LSF. Please find all relevant information about the courses on our website. We recommend reading all information there carefully. The teaching language is English.