Web-Experiment Participants

Imprint and Privacy Policy

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Ludwig-Maximilians-Universität München

LMU Munich School of Management

Institute for Digital Management and New Media

Geschwister-Scholl-Platz 180539 München


  • Anton Koslow
  • E-Mail: koslow@lmu.de

Responsible for the content

Anton Koslow (address see above).

Internet pages identified by name reflect the opinions and findings of the persons named.

Terms of Use

Texts, images, graphics as well as the design of this website may be subject to copyright.

The following are not protected by copyright pursuant to Section 5 of the German Copyright Act (UrhG: Urheberrechtsgesetz)

  • laws, regulations, legal decrees and notices as well as decisions and legal guidelines for decisions and
  • other legal works that have been published in the legal interest for general information, with the restriction that the provisions on the prohibition of changes and the indication of the source in § 62 paragraphs (1) to (3) and § 63 paragraphs (1) and (2) UrhG apply accordingly.

As a private individual, you may use copyrighted material for private and other personal use within the scope of Section 53 UrhG. Any reproduction or use of copyrighted material from these pages or parts, such as images, diagrams, sounds or texts in other electronic or printed publications is only permitted with our consent. The person responsible for the content give this consent on request.
Texts, images, graphics and other files may also be subject in whole or in part to the copyright of third parties. The persons responsible for the content will also provide you with more detailed information on potential third-party rights.

Disclaimer of liability

All information provided on this website has been compiled and checked to the best of our knowledge and belief. However, we cannot guarantee that the information provided is up-to-date, correct, complete or available at all times. No contractual relationship is established with the users of the website.
We are not liable for damages caused by the use of the website. This disclamer of liability does not apply insofar as the provisions of § 839 BGB (liability for breach of official duty) apply. We assume no liability for any damage caused by malware or the installation or use of software when accessing or downloading data.
If necessary in individual cases: The disclaimer of liability does not apply to information that falls within the scope of the European Services Directive (Directive 2006/123/EC - DLRL). The accuracy and timeliness of this information is guaranteed.


A distinction must be made between our own content and cross-references ("links") to the websites of other providers. Through these links, we only provide access to the use of third-party content in accordance with Section 8 of the Telemedia Act. When we first linked to this website, we checked this third-party content to determine whether it triggered a possible civil or criminal liability. However, we cannot constantly check this third-party content for changes and therefore cannot accept any responsibility for it. The respective provider of the site is solely liable for illegal, incorrect or incomplete content and in particular for damage resulting from the use or non-use of information from third parties.

Privacy Policy

A) General information

Name and contact details of the responsible person

Dr. Rahild Neuburger

Ludwig-Maximilians-Universität München
LMU Munich School of Management
Geschwister-Scholl-Platz 1, 80539 München

Telefon: +49 (0) 89 / 2180 – 3801
E-Mail: neuburger@lmu.de

Contact details of the data protection officer(s)

You can reach our data protection officer(s) at: Data Protection Officer of the
Herr Dr. Rolf Gemmeke
Herr Dr. Marco Wehling, LL.M., ständiger Vertreter

Ludwig-Maximilians-Universität München
- Official data protection officer -
Geschwister-Scholl-Platz 1
D-80539 München

Purposes and legal basis for the processing of personal data

The purpose of the processing is the fulfillment of the public tasks assigned to us by the legislator, in particular to inform the public.

Unless otherwise stated, the legal basis for the processing of your data results from Art. 4 (1) of the Bavarian Data Protection Act (BayDSG) in conjunction with Art. 6 (1) subpara. (UAbs.) 1 letter e of the 1 Data Protection Regulation (DSGVO). Accordingly, we are allowed to process the data necessary for the fulfillment of a task for which we are responsible.

Recipients of personal data

The technical operation of our data processing systems is carried out by Qualtrics.

If necessary, your data will be transmitted to the responsible supervisory and auditing authorities to exercise the respective control rights.

To prevent threats to security in information technology, data can be transmitted electronically to the State Office for Security in Information Technology and processed there on the basis of Art. 12 ff. Of the Bavarian E- Government Act.

Duration of the storage of personal data

Your data will only be stored for as long as is necessary to fulfill the task in compliance with statutory retention periods.

Your Rights

Insofar as we process personal data from you, you are granted the following rights as a data subject:

  • You have the right to demand information about the data stored about you (Art. 15 GDPR).
  • If incorrect personal data is processed, you have the right to have it corrected (Art. 16 GDPR).
  • If the legal requirements are met, you can request that the processing be deleted or restricted (Art. 17 and 18 GDPR).
  • If you have consented to the processing or a contract for data processing exists and the data processing is carried out using automated procedures, you may have the right to data portability (Art. 20 GDPR).
  • If you have consented to the processing and the processing is based on this consent, you can withdraw your consent at any time for the future. This does not affect the lawfulness of data processing based on consent until its revocation.

You have the right to object to the processing of your data at any time for reasons that arise from your particular situation if the processing is based exclusively on Art. 6 Para. 1 Letter e or f GDPR (Art. 21 Para 1 sentence 1 GDPR).

Right to lodge a complaint with the supervisory authority

The Bavarian State Commissioner for Data Protection also has the right to lodge a complaint. You can contact the Bavarian State Commissioner for Data Protection at the following address:

Postal address: Postfach 22 12 19, 80502 Munich
Address: Wagmüllerstraße 18, 80538 Munich
Telephone: 089 212672-0
Fax: 089 212672-50
E-Mail: poststelle@datenschutz-bayern.de
Internet: https://www.datenschutz-bayern.de/index.html.en

Further information

For more information about the processing of your data and your rights, you can contact us at the contact details mentioned above (at the beginning of A).

B) Information about the website

Technical implementation

(Qualtrics) operate our web server for the questionnaires. The personal data you provide when visiting our website is therefore processed on our behalf by Qualtrics (2250 N. University Pkwy, 48-C, Provo, Utah 84604, USA).

The web experiment is hosted on devices of the LMU Munich School of Management of the Ludwig-Maximilians-Universität München and is provided and operated by the person responsible for the content (see contact of person responsible for the content).


When you access this or other Internet pages, you transmit data to our web servers via your Internet browser. The following data is recorded during an ongoing connection for communication between your Internet browser and our web servers:

  • Date and time of the request
  • Name of the requested file
  • Page from which the file was requested
  • access status (file transferred, file not found, etc.)
  • web browser and operating system used
  • complete IP address of the requesting computer
  • amount of data transferred
  • Sessions and participant ids

After the end of the connection, the data is anonymized by shortening the IP address at domain level, so that it is no longer possible to establish a reference to individual users. Before the participation data is processed and evaluated, all data is completely anonymized so that it is not possible to identify or draw conclusions about individual participants.

Active Components

We use active components such as Javascript, Java applets or Active-X Controls. This function can be switched off by you through the setting of your internet browser.


When you access this website, we store cookies (small data sets) on your device that are valid for the duration of your visit to the website ("session cookies"). We only use these during your visit to our website. Most browsers are configured to accept the use of cookies. However, this function can be switched off for the current session or
permanently by setting the Internet browser. For the correct functionality of the experiment, the use of session cookies is mandatory. At the end of your visit, your browser should automatically delete these cookies.

Evaluation of user behavior (web tracking systems; range measurement)

We do not use programs to evaluate user behavior.