Prof. Dr. Maximilian Frieß

Akademischer Werdegang

• Promotion zum Dr. rer. oec., Ruhr-Universität Bochum
• M.Sc. Management, B.Sc., Management & Economics, Ruhr-Universität Bochum

Berufliche Erfahrungen

• Wissenschaftlicher Mitarbeiter, Sales Management Department der Ruhr-Universität Bochum
• Dozent für Marketing und Vertriebsmanagement
• Freiberuflicher Unternehmensberater, DIV – Deutsches Institut für Vertriebsforschung GmbH
• Studienbegleitende Tätigkeiten, pso Vertriebsprogramme GmbH, OSCAR GmbH, RWTH Aachen

Publikationen

• Vomberg, A., Friess, M., Alavi, S., Maag, V., & Wieseke, J. (2025). EXPRESS: The Different Effects of Mass-Media Marketing and Personal Sales Budgets across the Life Cycle of B2B High-Tech Start-ups. Journal of Marketing Research.
• Friess, M. (2025). Gamification in Virtual Sales Training: Evidence from a Field Experiment. Journal of Personal Selling & Sales Management, 1-14.
• Friess, M., Haumann, T., Alavi, S., Oproiescu, A. I., Schmitz, C., Wieseke, J. (2024).
  The Contingent Effects of Innovative Digital Sales Technologies on B2B Firms'
  Financial Performance. International Journal of Research in Marketing, (online first)
• Friess, M., Alavi, S., Habel, J., Richter, B. (2023). When Sales Leaders Induce Competition among Sales Employees: A Source of Motivation or Exhaustion?. Journal of Personal Selling & Sales Management, 1-19.
• Friess, M., Kassemeier, R. (2023). Price Increases and Their Financial Consequences in International Business-to-business Selling. Journal of International Marketing.
• Schmitz, C., Friess, M., Alavi, S., Habel, J. (2020). Understanding the Impact of Relationship Disruptions. Journal of Marketing, 84 (1), 66-87.
  

Lebenslauf

Lebenslauf (PDF, 127 KB)