Dr. Barbara Wolf
Associate Senior Researcher
Professur für Innovation, Entrepreneurship & Nachhaltigkeit
Curriculum Vitae
LMU Munich, School of Management, since 04/2023
Postdoctoral Researcher and Impact Entrepreneurship Education Lead
Panoramawolf Munich, Consultancy for Communication & Transformation, since 08/2019
Founder & Managing Director
Munich Business School, since 01/2016
Lecturer in Innovation, Digital Skills & Marketing
Stanford University, 04/2022 - 09/2022
Hans Weisser Scholar for research on human-centered transformation
Professional activities, 01/2011-08/2019
Product Marketing Manager, Founder of Social Startups, Head of Corporate Communications, Digital Strategy Consultant
RMIT University of Melbourne, Australia, 10/2010-12/2010
Post-Doc
Harvard University, 09/2008-11/2008
Visiting Scholar
LMU Munich, Department of Media and Communication, 04/2006-07/2010
Dr. rer. pol., Research on Media Effects and Decision Making
Research Focus
- Impact Entrepreneurship Education
- Upskilling for Transformation & Sustainability
- Identity & Storytelling in human-centered transformation & innovation
Selected publications
- Wolf, B. & Maisch, B. (2026). Life Design an Hochschulen: Mit Entrepreneurial Mindset zu Resilienz & Future Skills. DNH, Ausgabe 2, 8-11. https://doi.org/10.5281/zenodo.18786842
- Vogel, A., Nadegger, M., Wolf, B. et al. (2025). Impact Entrepreneurship: Reimagining Entrepreneurial Purpose and Research for Driving Societal Impact. Schmalenbach J Bus Res. https://doi.org/10.1007/s41471-025-00221-w
- Geneuss, K.; Neugebauer, L., & Wolf, B. (2025). Förderung nachhaltiger Entwicklung durch interdisziplinäre Bildung: Brückenschlag zwischen Unternehmertum und Lehrkräfteausbildung. Lehrerbildung@LMU, 4 (1). https://doi.org/10.5282/lb/70
- Wolf, B., Seif, H., & Kraft, P. (2025). Teaching future competencies through entrepreneurship: An educator’s reflection and learners’ perspectives. Journal of Education for Business, 1–11. https://doi.org/10.1080/08832323.2025.2466441
- Todt, G., Wolf, B., & Maisch, B. (2024). Navigating Peaks and Valleys - Fostering Resilience via Entrepreneurial Life Design. CERN IdeaSquare Journal of Experimental Innovation, 8(3), 28–35. https://doi.org/10.23726/cij.2024.1578
- Wolf, B., Maisch, B., & Sales, A. (2024). Entrepreneurial Life Design: Bridging Innovation and Personal Growth in Entrepreneurship Education. CERN IdeaSquare Journal of Experimental Innovation, 8(3), 14–21. https://doi.org/10.23726/cij.2024.1577
- Maisch, B., Gedeon, S., Wolf, B., Cagarman, K., & Kernbach, S. (2024). Exploring Career and Life Design: Innovation, Resilience, and Personal Growth. CERN IdeaSquare Journal of Experimental Innovation, 8(3), 1–4. https://doi.org/10.23726/cij.2024.1607
- Poech, A. & Wolf, B. (2024). Design Your Life: Resilienz und Selbstwirksamkeit als Schlüssel zu einem gesünderen Leben. In: Weiterbildung. Zeitschrift für Grundlagen, Praxis und Trends, Ausgabe 2, 14-17. https://weiterbildung-zeitschrift.de/produkt/weiterbildung-02-2024-bewegung-und-ernaehrung-besser-lernen-besser-leben/