Theresa Silbereisen

Theresa Silbereisen - Sen Director Marketing DACH, LEGO GmbH

About:

• Abschluss: Diplom Betriebswirtin
• Studienschwerpunkt: Marketing (Lehrstuhl Dr. Anton Meyer)
• Abschlussjahr: 2007
• Aktuelle Position: Sen Director Marketing DACH
• Unternehmen: LEGO GmbH

Insights zur Karriere:

My career is defined by local, commercially focused roles – measured for output on a daily base. London and Munich, >10 years of Marketing and 7 years in Sales. Whilst I wouldn’t want to miss my solid Marketing education, the journey into Sales is what shaped me as a person: holistic business understanding, instant result accountability and learning to feel comfortable with not feeling comfortable. Still pleased I am back where my heart belongs: Working for one of the most beloved brands in the world, steadily reinventing ourselves to keep relevance with our audience – and doing this with the right purpose in an amazing company culture.

Verbindung zur Alma Mater:

Welche Rolle hat das Studium / die Fakultät in Ihrem Werdegang gespielt?

„Offensives Marketing“ by Meyer/Davidson with the „POISE“ approach counted as my northstar throughout my studies. Marketing Effectiveness measurement is what I selected as topic for my Diploma. 20 years later, Marketing is more digital, data-focused and consumer-centric than ever before, yet the initial ideas of "I"ntegrative or „E"ffective still holds true.

The LEGO Group is a privately held company based in Billund, Denmark. Our location for the DACH region is Grasbrunn (southeast of Munich). We are steadily offering intern/working student positions in the areas of Operations, Sales and Marketing