30 Oct 2024
Our brand-new MOOC, "A Primer on Digital Markets and Platforms," is now available for free to everyone. Tobias Kretschmer and his team thank Virtuelle Hochschule Bayern, LMU Munich, and SOM for their support in developing this course.
Unlock Your Knowledge on Digital Markets and Platforms!
Are you studying Business Administration and eager to explore the business strategies behind today’s most prominent digital platforms?
We’re excited to offer our new course, “Digital Markets and Platforms,” in cooperation with Virtuelle Hochschule Bayern this Winter Semester.
This online course is designed for students interested in understanding the business dynamics driving companies like Amazon, Facebook, and Uber. It is available via Virtuelle Hochschule Bayern's platform and can count toward your Bachelor credits, making it a perfect addition to your academic journey at LMU. All lectures are online, with an in-person exam in February 2025.
Who Can Take This Course?
Preparing a Bachelor's Degree in Business Administration at LMU Munich School of Management? This course is for you!
The course is also open to bachelor students in Business Administration, Information Systems, and Digital Transformation in Business and Society at the Universität Passau.
Preparing a Bachelor's degree in Technikjournalismus/Technik-PR at University of Technology Nuremberg? You can also join!
Why Take This Course?
*Gain Industry-Relevant Expertise* The digital economy is rapidly growing, with platforms transforming industries across the board. By learning the foundational principles and strategies of digital markets, you’ll acquire knowledge and skills that are highly sought after by employers in tech, consulting, and beyond.
*Build Practical Skills* This course goes beyond textbooks. You’ll dive into real-world applications with insights into how digital platforms develop, monetize, and scale. Learn the mechanics of network effects, data analytics, and customer engagement strategies that make platforms so influential today.
*Explore High-Growth Career Paths* As companies increasingly focus on digital strategy, understanding the platform model will give you a distinct edge in careers ranging from business development and strategy consulting to product management and entrepreneurship.
*Flexible, Student-Centered Learning* With fully online content and self-paced modules, you can progress at your own speed, ensuring an optimal learning experience without added stress.
*Earn ECTS* Completing this course counts toward your Bachelor's credits (3 ECTS).
Don’t miss this chance to dive into the world of digital platforms and see how companies use innovation, data, and unique strategies to drive global impact. Enroll today and start shaping your future in digital business!
Registrations are already open: Link