- Offered in WiSe 23/24?
- Dr. Simone Eulitz
- Lecture and tutorial
- 2hr lecture and 4hr tutorial each week
- Exam (180 Minutes) 100%
- Each winter semester
- 9 ECTS in WP5 (Fachspezifische Grundlagen: Marketing & Strategy) - PSTO 2018
- Contact person
Dr. Simone Eulitz
- Page last updated
The course covers issues concerning the interaction of the corporation with relevant stakeholder groups. The course is held in collaboration with the Institute for Marketing and the Institute for Market-based Management. Each institute emphasizes different problem areas and offers different problem solutions with regards to stakeholder management. The Institute of Strategic Management focuses on the stakeholder groups “owners” and “managers”. Based on practical examples and theoretical frameworks we analyze the relationships between the management, the supervisory board and the owners of a corporation. Within the scope of these relationships issues as goal setting, strategic decision making, corporate governance and the interface between compensation, strategy and performance will be in the center of our attention.
Please check internet pages of the Institute for Marketing and the Institute for Market-based Management for further information.