Organization
- Offered in SoSe 24?
- Yes
- Teaching
-
Prof. Dr. Anja Tuschke
Dr. Anke Schulz
Gabija Baugirdaitė - Course type
- Lecture and tutorial
- Design
- 2 hour lecture and 2 hour tutorial each week
- Grading
- Exam
- Registration
- No registration
- Credits
- 6 ECTS in " Marketing and Strategy I" or "Kompetenzbereiche der BWL I – III"
- SWS
- 4
- Language of instruction
- English
- Contact person
-
Dr. Anke Schulz
schulz@lmu.de - Page last updated
- 11.03.2024
Course Content
Strategic management centers around the formulation and implementation of a company’s strategic goals. The starting point of the course is the question: “What is strategy?”. Against this background, you will receive insights into important fundamentals of strategic management and selected methods of determining a company’s status quo. Considering classical approaches as well as current advancements, the course will teach how to develop strategies. Moreover, selected strategies will be discussed, namely digital strategies, diversification, and strategic alliances.
Relevant Course Material
Relevant documents will be uploaded over Moodle for the lecture and tutorial (enrolment key: Mintzberg2024)
Examination
19.07.2024 15:00-17:00
For information on the resit exam inspection of "Strategic Management: Concepts and Cases” (Summer Term 2023) please refer to the summer term moodle course page (enrollment key: Mintzberg2023). Updates will be provided in due time.
Schedule
| Start | Time | Location | |
|---|---|---|---|
| Lecture | Thursday, 18.04.2024 | 10:00-12:00 (c.t.) | Geschwister-Scholl-Pl. 1 (M), M 018 |
| Tutorial A | Tuesday, 23.04.2024 | 14:00-16:00 (c.t.) | Geschwister-Scholl-Pl. 1 (M), M 018 |
| Tutorial B | Tuesday, 23.04.2024 | 16:00-18:00 (c.t.) | Geschwister-Scholl-Pl. 1 (M), M 018 |
Contact person
Dr. Anke Schulz, M.Sc. MBR
Assistant Professor, Deputy Head of the ZOG Research Center