Fakultät für Betriebswirtschaft

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Zwei neue Open Access Publikationen

von Professorin Jelena Spanjol u.a. (Institute for Innovation Management)


Open Access Publikation im Journal of Business Research; IF=7.550

Yazhen Xiao & Jelena Spanjol:

Yes, but not now! Why some users procrastinate in adopting digital product updates

Users of digital products (such as mobile apps or software) are frequently offered new versions in the form of updates. While updates can deliver benefits, they may also interfere with the ongoing use of digital products. We investigate why digital product users might delay implementing adoption intentions (which we term adoption procrastination) of updates. Three experimental studies show that while users may intend to adopt new versions, they deliberately delay adopting them under certain conditions. Specifically, we identify how perceived changes in the new version can trigger annoyance, leading to adoption procrastination. We further identify anticipated inaction regret as a counteracting mechanism, which reduces adoption procrastination. Our research makes theoretical and empirical contributions to consumer innovation adoption literature. First, we introduce the novel concept of adoption procrastination, expanding previously examined adoption-related decisions. Second, we propose and empirically test cognitive and affective mechanisms determining digital product users’ adoption procrastination.




Open Access Publikation im Social Science & Medicine; IF=4.634

Von Cheryl Nakata, Lisa K. Sharp, Jelena Spanjol, Anna Shaojie Cui, Elif Izberk-Bilgin, Stephanie Y. Crawford, Yazhen Xiao
Narrative arcs and shaping influences in long-term medication adherence

Long-term adherence to medications is not well understood and poses a significant challenge for many chronically ill persons. Past research provides insights on adherence in short durations such as a day or several weeks, even though chronically ill patients are required to take medications for periods as long as a lifetime. To fill this important knowledge gap, we study the temporal unfolding of prolonged medication-taking experiences among thirty adults, mostly African American, with chronic hypertension in the U.S. Specifically, we take an extended, experience-centered, narrative approach to examine retrospective patient accounts of adherence efforts over spans of one year to more than four decades. Applying Gergen and Gergen's concept of narrative forms (1983), we find four distinct narrative arcs, or patterned sequences of medication consumption, that we term Out of the Gate, Existential Turn, Fits and Starts, and Slow Climb, along with individual and social elements that shape and shift practices in the context of time.