Prof. Dr. Jelena Spanjol
Head of the Institute
Institute for Innovation Management
Office hours:
Upon request. Please contact our administrative office.
Postal address:
Geschwister-Scholl-Platz 1
80539 Munich
Research Interests
Prof. Dr. Jelena Spanjol’s research interests span multiple perspectives on and levels in innovation (see figure below). Central research theses pertain to innovation motivations, capabilities, and behaviors.
For example, how firms think about and interpret markets influences, their motivations to innovate, which in turn determine product novelty and success. Within firms, team dynamics strongly influence which and how innovation initiatives are initiated and implemented.
As firms do not innovate in isolation, the consumer/customer perspective is critical. Fully understanding and accounting for the user perspective is particularly important to innovation efforts in complex service systems such as health care.
Abridged Academic Vita
2017 - present: Professor & Head, Institute for Innovation Management (IIM)
Ludwig-Maximilians-Universität (LMU) München
Munich School of Management
2013 - 2017: Associate Professor of Marketing (with Tenure)
University of Illinois at Chicago
Liautaud Graduate School of Business
Department of Managerial Studies
Associate Director, Interdisciplinary Product Development (IPD) Program (2016-2017)
University of Illinois at Chicago
Innovation Center
Lead, AxIIS Research Lab (2014 - 2017)
Academy x Industry Innovation Studies (AxIIS)
University of Illinois at Chicago
Innovation Center
2013 (Fall): Visiting Professor (Gastprofessor)
University of St.Gallen, Switzerland
School of Management
Center for Customer Insight
2006 - 2013: Assistant Professor of Marketing
University of Illinois at Chicago
Liautaud Graduate School of Business
Department of Managerial Studies
2002-2006: Assistant Professor of Marketing
Texas A&M University
Mays Business School
Department of Marketing
2003: Doctor of Philosophy
University of Illinois, Urbana-Champaign
Business Administration
Major: Marketing, Minor: Psychology (Cognitive)
1996: Bachelor of Science, Summa cum laude
University of Illinois, Urbana-Champaign
Major: Economics