Susanne Adler, M.Sc.
PhD Candidate and Research Assistant
Institute for Marketing
Ludwigstrasse 28, RG
By telephone appointment
I research the intersection between consumer decision-making and metascience. Therefore, my research incorporates two themes. First, I focus on consumer decision-making in complex environments with contextual factors such as sensory stimuli. While individual research findings provide valuable insights into the decision-making process, it is often higher-level structures that determine the direction and development of a scientific field. My second research theme, therefore, incorporates a metascience perspective aiming at a more integrative understanding and use of existing knowledge in consumer research. I employ, for example, bibliometric methods that identify academic structures and latent research themes as well as engage in synthesizing research to better understand what we already know. Tying into this area, I am also engaging with the reproducibility and replicability of research results, as well as with Open Science.
More information on linktr.ee/susanneadler