In this course, students learn how to plan, implement, and evaluate digital solutions in company settings. A focus will be on new digital technologies, best-practices for managing IT developments and business analytics. Exercise sessions will introduce students to programming data-centric solutions.
Quick Info: Master | Lecture (Fachspezifische Grundlagen, FSG) | English | Winter Semester | 9 ECTS
| Course | Digital Technologies, Business Analytics and Management |
|---|---|
| Chair | Institute of AI in Management |
| Lecturer | Prof. Dr. Stefan Feuerriegel |
| Assistants | Annually changing |
| Weekly Hours | Weekly lectures, usually on Fridays |
| Target Group | M.Sc. BWL |
| Examination | We plan for an exam on site, in person. |
| Prerequisites | No specific requirements |
| Course Material | Course material will be shared via Moodle, students are required to self-enrol to the course through Moodle, self-enrolment key can be accessed via LSF. |
| Rotation | Annual rotation, winter semester |
| Language | English |
| ECTS | 9 |
In this course, students learn how to plan, implement, and evaluate digital solutions in company settings. A focus will be on new digital technologies, best-practices for manag-ing IT developments and business analytics. Exercise sessions will introduce students to programming data-centric solutions.
In recent years, there has been a dramatic increase in the use of digital technologies in management. The course focuses on the use of digital technologies in management. It covers topics such as business analytics, social media, blockchain etc.
The goal of the course is to help students understand how to use digital technologies to improve managerial effectiveness. They will learn:
Overall, the course provides students with a comprehensive overview of how digital tech-nologies are used in modern business settings. It equips them with the skills they need to take advantage of these technologies and become more successful managers. While there are risks associated with using digital technologies, there are also many benefits. Digital technologies make it easier for people to connect with each other and share information than ever before. They also enable businesses to operate more efficiently and reach new markets around the world.
There will be exercise sessions where programming is introduced. This also forms part of the exam. And there will be real-world case studies from practice.
Final dates and times will be shared via Moodle.
Basic understanding of digital innovations
Descriptive approaches, network effects, privacy as a current challenge
Descriptive approaches, data-based business model innovations as current challenges
Approaches, governance structures, ma-turity models
incl. SCRUM and agile management practice
(with R) and programming sessions