Business Analytics in Practice

This is our "Projektkurs" for Master students. In the project course, students will work in teams on a specific business issue together with a company. They will review the topic, write a report and give a presentation on their findings.

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  • EN - Please note: This page has no German version because the course is only offered in English.

Quick Info: Master | Project Course (Projektkurs, P) | English | Summer Semester | 12 ECTS


CourseBusiness Analytics in Practice
ChairInstitute of AI in Management
Lecturer Prof. Dr. Stefan Feuerriegel
AssistantsAnnually changing
Weekly Hours
  • Project meetings with the company by individual arrangement
  • Coaching sessions with the lecturer by individual arrangement
Target GroupM.Sc. BWL
ExaminationProject report and presentation
  • Previous participation in one of our courses such as Digital Technologies, Business Analytics and Management (FSG)
  • This is a "Projektkurs" for which seats are allocated centrally through the faculty's Projektkursanmeldung
Course MaterialCourse material will be provided by the company and the lecturer by email or in meetings with the project teams
RotationAnnual rotation, summer semester


The project course offers students the opportunity to work on a real business problem during the semester. Students are assigned to teams, collaborating closely with a company, working on a problem statement of practical relevance, and collecting all their findings in a project report and a presentation.

There will be an interim presentation halfway through the course and a final presentation at the end. The final presentation should serve as detailed guidance for managerial decision-making for the partner company. (Please note that additional interim or final presentations at the company might be requested by the company.)

Students should expect that they have to schedule regular meetings with the partner company. The format will be determined by the partner company, but most likely in person and at the company.

After successful completion of the course, students will be able to:

  • logically structure practical problems
  • apply scientific methods and business concepts
  • translate scientific findings into actionable recommendations for corporate management


  • Final dates and times will be shared by the lecturer via email
  • Kick-off session: April (depending on the availability of the partner company)
  • Interim presentation: End of May / beginning of June
  • Submission of project report and final presentation: July (will be communicated via email)


Literature depends on the project topic.